Pat McGrath is giving fans something new with her first ever holiday collection. Named #LiquiLUST 007, the limited edition launch is McGrath’s contribution to the liquid matte lip market.
So what sets McGrath’s liquid lip apart from the rest? Unlike others that are meant to be worn alone or with liner, these mattes are perfect for cocktailing—the same way McGrath does backstage at fashion shows.
“With liquid lips there was always those rules, put it on, don't breathe and all that kind of thing and wait for it to set,” said McGrath at the New York City launch of LiquiLUST 007. “This one is great while it's wet. Apply pink to the center and while it's wet take the dark color and apply it to the outer corner. You can really play with that kind of lip art. It’s about mixing colors and playing with colors. It's about that formula you can really have fun with.”
To get creative, you can either opt for the Everything collection which includes all of the matte lipsticks plus two micro-fine pigments and the Clear Vinyl Gloss. McGrath gloss fans can rejoice, as the vinyl gloss is the same formula we have seen—and that’s instantly sold out—in kits of the past.
If the Everything Kit isn’t your jam, McGrath also created two five-piece kits and three two-piece kits that mixes and matches the new products. Gloss fanatics should try to snag the Astral Vinyl Gloss Kit that includes the Bronze and Gold Astral Vinyl Gloss.
The very limited-edition holiday collection launches in mid-November and will only be available through the holiday season exclusively on PatMcGrath.com. We’ll keep you posted on when the official date is set, but for now you might want to start dropping hints to family and friends. I have my eye on the Slay-OMI in honor of THE Naomi Campbell.