Betty Returns to Mad Men and We Want Her Makeup (Season 7, Ep. 3)

This flawless look is going to be our summer @work go-to.

(Image credit: AMC/DermStore)

Mad Men season 7 scene

(Image credit: AMC/DermStore)

Betty Francis finally made her season 7 entrance, fashionably late of course. While having tea with Francine she describes herself as old-fashioned, but her makeup choices are anything but outdated. Decked out in blue pastels from head-to-toe, Betty's matching eyeshadow, which may otherwise feel reminiscent of a bad '80s music video, rings fresh and youthful. 

Mad Men season 7 scene

(Image credit: AMC/DermStore)

They say history will always repeat itself, and luckily, so will fashion and beauty trends. Bring Betty's ever-pristine look into the aughts with a pale shadow pen that glides on smooth and is super simple to apply. We recommend: Ellis Faas Creamy Eyes in Light Blue (opens in new tab).

Ellis Faas Creamy Eyes in Light Blue

(Image credit: Ellis Faas)

Check back in with us every week for our Mad Men beauty roundup and tips on how to get the look!

Catch Up On The Rest of Season 7: 


Mad Men Beauty Recap: Peggy's Office-Friendly Look (opens in new tab)


Mad Men Beauty Recap: Sally's Bold Brows (opens in new tab)


Mad (Wo)Men's Office Style Decoded (opens in new tab)

Photo Credit: AMC/DermStore

Hallie Gould

Hallie has worked in beauty editorial for ten years and has been editorial director at Byrdie since 2021. Previously, she was a senior editor at Byrdie since 2016. During her time at Byrdie, she's written hundreds of high-performing stories on skincare, wellness (including fitness, diet, mental health, body image, et al) makeup, and hair. She's a regular on set, helping to source inspiration for makeup and hair looks, as well as interviewing celebrities, models, and other notable women and men in the beauty space.

Before that, Hallie ran Marie Claire's social media and wrote beauty and culture stories for the site, and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York’s Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Hallie's writing has also appeared in ELLE, Cosmopolitan, and InStyle. Hallie graduated with a BA in Communication Arts from the University of Wisconsin-Madison.