It starts with a downward dog and ends with a dewy glow.
There are few things more rewarding than starting your own business and watching it actually succeed. And few things more exhausting, as we learned from entrepreneur Sarah Levey, the CEO and co-founder of Y7 Studio yoga (basically, a yoga dance party and the latest obsession of fitness class fanatics), which went from a Brooklyn pop-up to a bi-coastal fitness phenomenon in just three years. "Even when you're launching a wellness business, it's a fight to get sleep," she says. "I was also working a full-time office job in fashion when we thought up Y7, so every spare second was devoted to the startup that first year."
We're sure you can relate, no matter the exact mix of family, work, and world-conquering obligations on your plate. Fortunately, with the right skin care strategies, makeup moves, and healthy lifestyle tweaks, you don't have to look like sleep is a distant memory. Levey showed us how she balances life as an entrepreneur, and New York makeup artist Berta Camal brought out her cleverest morning makeup tips to get you glowing.
In just 10 minutes, a super hydrating face mask can make your complexion look way more awake. Estèe Lauder Advanced Night Repair Concentrated Recovery PowerFoil Mask, $22, has a layer of foil that helps moisturizers penetrate faster rather than evaporating. We know you're busy, so multitask: Pop it on while you get centered for the day. "I'm making meditation part of my daily routine to keep my mind clear," says Levey. "We're even converting a spare bedroom in our apartment into a meditation room."
An easy, dynamic yoga sequence helps activate the circulatory system, so you can jumpstart your energy. "It gets your blood flow going and wakes up parts of the body that have been still overnight," Levey says. Her moves here stretch and open muscles from head to toe. "Keep moving through the sequence five to ten times," says Levey. "It only takes a few minutes, but your whole body will feel the difference."
"Hydration is essential to looking awake," Camal says. To keep the eye area moisturized, she mixed Levey's undereye concealer with Estée Lauder Advanced Night Repair Eye Serum Synchronized Complex II, $65. The result: fresh-looking, luminous coverup that also gives the undereye area a skin care boost. Camal applies concealer in an angled "checkmark" — peep the photo. And we love her on-the-go secret: "Take eye gel with you to rehydrate your concealer during the day."
Camal suggests a somewhat backward tip to give powder blush the look of a natural flush: Sweep the brush from the outside of the apples of your cheeks inward, so the concentration of pink diffuses toward the center of the face. She also applies to the upper cheekbones, going up to the temples, to make cheeks look more lifted. To keep that hydrated, dewy skin effect going, pick a cream formula or a powder blush that has a shimmer like MAC Mineralize Blush in Dainty, $28, and finish by tapping a luminous lotion like Estée Lauder Revitalizing Supreme+ Global Anti-AgingWake Up Balm, $62, on top.
Eyes are the biggest telltale of a sleepless night. Revive them with a luminous shadow. Camal draws Jouer Crème Eyeshadow Crayon in Renaissance, $24, in the outer edges of the creases and dabs RMS Master Mixer, $38, a bronzey cream highlighter, in the inner corners. She defines Levey's eyes using a brown shimmery shadow stick, Estée Lauder Magic Smoky Powder Shadow Stick in Slow Burn, $22, as a soft eyeliner, and tops it all off with a coat of black mascara. And don't forget the brows, adds Camal, who likes NYX Micro Brow Pencil, $10. "A well-groomed brow gives an alert look," she says. Now the only step left: Go conquer the day!
Photographer: Joshua Pestka
Makeup: Berta Camal
Hair: Claudio Belizario
Styling: Savannah White
Prop Stylist: Alex Brannian