The advertising campaign (opens in new tab) for Chloë Grace Moretz's new Snow White spin-off Red Shoes and the 7 Dwarfs is here, and it's uh...terrible.
How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly? 🤔😏@ChloeGMoretz pic.twitter.com/PVhgwluGTMMay 30, 2017
As you can see, this billboard makes it seem like being thin is the key to happiness, which is a dangerous and inaccurate message to send to the group this movie is targeted to: young kids. And after about a day or so of the internet blowing up, Moretz has finally weighed in and denounced the film's campaign.
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"I have now fully reviewed the [marketing] for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my team," she said in a series of tweets. "I am sorry for the offense that was beyond my creative control."
I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my teamMay 31, 2017
Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety https://t.co/IOIXYZTc3gMay 31, 2017
The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control https://t.co/HZP2ydPCAXMay 31, 2017
Watch the film's trailer below:
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