Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Runway Color Combinations
    • Fig Perfumes
    • A.P.C. x Gap
    • Sasha Compère
    • TWP
    1. Celebrity

    Why Fans Are Convinced Taylor Swift’s “Sourdough” Comments on 'New Heights' Were a Sneaky Hint That She’s Performing at the Super Bowl

    Swifties have compiled some compelling evidence that the singer subtly signaled she'll be headlining the Super Bowl LX halftime show.

    By Kayleigh Roberts
    Published 20 August 2025 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    INDIANAPOLIS, INDIANA - NOVEMBER 01: EDITORIAL USE ONLY. NO STANDALONE PUBLICATION USE (NO SPECIAL INTEREST OR SINGLE ARTIST PUBLICATION USE; NO BOOK USE). Taylor Swift performs onstage during "Taylor Swift | The Eras Tour" at Lucas Oil Stadium on November 01, 2024 in Indianapolis, Indiana. (Photo by Kevin Mazur/TAS24/Getty Images for TAS Rights Management)
    (Image credit: Getty Images)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Ever since she started dating Travis Kelce, Taylor Swift has become a staple at Kansas City Chiefs games. If her fans' latest theory is right, though, the popstar could be stepping out of the stands and onto the field in the upcoming season.

    Last week, Swift made her podcast debut in an appearance on Travis and Jason Kelce’s New Heights podcast, where she announced her highly-anticipated 12th studio album, The Life of a Showgirl, which is set to drop on October 3.

    Following the episode, however, meany Swifties feel confident that the "I Can Do It With a Broken Heart" singer made another major career announcement by subtly signaling that she'll be performing in the Super Bowl Halftime Show in 2026.

    Latest Videos FromMarie Claire
    Watch full video here:

    Proponents of the theory think that Swift, who is known for teasing future career moves with cryptic Easter Eggs that she drops everywhere from posts on social media to wardrobe choices at events like awards shows and in her street style (and, yes, even in media interviews), offered several Super Bowl Easter Eggs while talking about baking sourdough bread.

    At one point on the podcast, Swift said that sourdough has "taken over my life in a huge way," and that she's thinking about the bread "60% of the time now."

    You may like
    • Taylor Swift Taylor Swift Skips the Emmys Red Carpet for Tonight’s Chiefs Game
    • Taylor Swift attended a Tight End University event in a yellow Simkhai dress Taylor Swift Scores a Summer Dress Touchdown for a Surprise WAG Appearance
    • Taylor Swift and Travis Kelce ahead of their wedding Taylor Swift and Travis Kelce's Rumored Wedding Is Taking Over NYC. Are You Ready for It?
    Live look at everyone with a sourdough blog: 😳🤯 - YouTube Live look at everyone with a sourdough blog: 😳🤯 - YouTube
    Watch On

    “I'm just, like, always baking bread and texting my friends and being like, ‘Can I send you some bread? I need some feedback. Do you like this one better than you liked the other one? Like, I did the rise a little differently," Swift said.

    While Swift is known for her love of baking, fans have compiled some compelling evidence that her New Heights sourdough talk was really a coded clue about her Super Bowl plans.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    @grindcitymedia

    ♬ original sound - grindcitymedia

    First, there's the word "sourdough" itself. Fans sharing the theory quickly pointed out that the next Super Bowl will be held at the San Francisco 49ers' Levi's Stadium in Santa Clara. The stadium is also home to the 49ers' mascot—a gold miner who just so happens to be named "Sourdough Sam."

    Next, fans behind the theory point out that next year's Super Bowl is Super Bowl LX, aka Super Bowl 60, a number that aligns perfectly (and possibly not-at-all-coincidentally) with Swift's claim that she's thinking about "sourdough" roughly "60%" of the time these days.

    Those facts alone might be enough to convince many who are familiar with Swift's patterns when it comes to Easter Eggs, but those aren't the only clues fans point to from her New Heights appearance.

    At the beginning of the episode, Swift thanked co-host Jason Kelce for "screaming for, like, 47 seconds." The very specific number sent Swifties searching for Super Bowl connections, which they may have found in the Eras Tour schedule. In July of 2023, the singer performed the 47th show on the monumental tour and the show just so happened to be in—you guessed it—Santa Clara, at Levi's Stadium.

    Super Bowl LIX's halftime performer was Kendrick Lamar, who was announced as the game's halftime headliner in September 2024, so if Swift is performing at Super Bowl LX, the news will probably become official sometime this fall—conveniently, right around the time The Life of a Showgirl is scheduled to drop, in fact.

    Kayleigh Roberts
    Social Links Navigation
    Contributing Editor at Marie Claire

    Kayleigh Roberts is a freelance writer and editor with over 10 years of professional experience covering entertainment of all genres, from new movie and TV releases to nostalgia, and celebrity news. Her byline has appeared in Marie Claire, Cosmopolitan, ELLE, Harper’s Bazaar, The Atlantic, Allure, Entertainment Weekly, MTV, Bustle, Refinery29, Girls’ Life Magazine, Just Jared, and Tiger Beat, among other publications. She's a graduate of the Medill School of Journalism at Northwestern University.

    Read more
    Taylor Swift
    Celebrity Style Taylor Swift Skips the Emmys Red Carpet for Tonight’s Chiefs Game The singer was spotted at Kansas City’s Arrowhead Stadium, cheering on her husband Travis Kelce.
    By Lauren Tappan
    Taylor Swift's take on the stripe trend featured a date night-worthy fall color combination
    Celebrity Style Taylor Swift Gave Stripes a Date-Night Makeover
    By Meguire Hennes
     
     
    Taylor Swift styled a Dôen dress with the mint green and red color combination trend at the Grammys Icon Session
    Celebrity Style Taylor Swift's Dôen Dress Proves Red-and-Green Aren't Just for December
    By Meguire Hennes
    all the details about the 2026 Victoria's Secret Fashion Show
    Celebrity Style Everything to Know About the 2026 Victoria's Secret Fashion Show
    By Meguire Hennes
     
     
    Latest in Celebrity
    Prince Albert II of Monaco, Prince Jacques of Monaco, Princess Gabriella of Monaco and Princess Charlene of Monaco attend the "U Cavagnëtu" - Traditional Monegasque Picnic on September 19, 2026
    Royals Princess Charlene Styles a Princess Diana-Inspired Bag
    Jennifer Lopez wearing a business-like Valentino outfit with the suede bag trend, flipping her golden brown hair
    Celebrity Style J.Lo Means Business in a Runway-Ready Valentino Look
     
     
    Princess Diana has bouffant blonde hair and cradles Prince Harry, who has bright red hair.
    Royals Earl Spencer Says Harry and Meghan Are "Being Destroyed"
    Earl Charles Spencer wears a suit and has gray hair and King Charles waves while wearing a beige suit
    Royals Princess Diana's Brother Reacts to "Provocative" Statement
     
     
    Latest in News
    Prince Albert II of Monaco, Prince Jacques of Monaco, Princess Gabriella of Monaco and Princess Charlene of Monaco attend the "U Cavagnëtu" - Traditional Monegasque Picnic on September 19, 2026
    Royals Princess Charlene Styles a Princess Diana-Inspired Bag
    Jennifer Lopez wearing a business-like Valentino outfit with the suede bag trend, flipping her golden brown hair
    Celebrity Style J.Lo Means Business in a Runway-Ready Valentino Look
     
     
    Princess Diana has bouffant blonde hair and cradles Prince Harry, who has bright red hair.
    Royals Earl Spencer Says Harry and Meghan Are "Being Destroyed"
    Earl Charles Spencer wears a suit and has gray hair and King Charles waves while wearing a beige suit
    Royals Princess Diana's Brother Reacts to "Provocative" Statement
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.