• Target is introducing 12 new clothing, accessories and home decor lines.
• The store is also phasing out well-known brands like Mossimo, Merona, Cherokee, and Circo.
• The company is refreshing its products to boost sales and compete with companies like Amazon.
If you're like many Target (opens in new tab) addicts, most of your clothes have names like Mossimo (opens in new tab) and Merona (opens in new tab) on every tag. But thanks to new updates from the company, those items are about to become vintage. The Wall Street Journal reports (opens in new tab) that Target is ditching some of its most well-known brands, including Mossimo and Merona, in an attempt to refresh its clothing and design offerings and compete with companies like Amazon.
Target has already started doing this. They replaced the Cherokee and Circo kids' lines with Cat & Jack (opens in new tab) last year, and saw a big boost in sales, and added the Art Class (opens in new tab) brand for older kids. Now, Target is introducing more than 12 new brands you can only get from them. So far, they have previewed four of them: women's clothing line A New Day, stylish men's line Goodfellow & Co, "edgier" athleisure line JoyLab, and modern home décor line Project 62.
"Our new brands are all about the changing face of our guests — what they need, what they're looking for from Target," Mark Tritton, Target's executive vice president and chief merchandising officer, said in a press release (opens in new tab). "When we took a close look at our existing assortment with this in mind, we saw a disconnect."
Overall, more than half of Target's clothing and accessories lines and more than one third of its home décor lines will be changed in the next two years. And these new lines won't have the massive sales you might be used to at Target. Instead, shopping will feel more like a fancy boutique than a big-box store because of new mannequins and nicer lighting. So it looks like your closet, like the stores, is about to get a much-needed upgrade.
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