Instagram Releases a New App for Making GIF-y Videos, Plots Total Takeover of Your Phone

Yet another thing we're going to get addicted to. Thanks guys.

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Earlier today, Instagram launched Boomerang, promising a new function that "takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward." Like a GIF. But don't call it a GIF, according to the blog post.

Someone teach me how to make a folder thingy on my home screen, because I would really like to be able to see my Prince George wallpaper (Auntie Pippa gave me the idea) behind the 20,374 auxiliary apps they've rolled out.

Anyway, in the accompanying video, a group of attractive-in-a-nonthreatening-way youths demonstrate some of the suggested uses, including filming their cute Millennial friends hula-hooping, catching food in their mouths, and giggling whilst enjoying a sun-dappled picnic with their equally photogenic pets.

Introducing Boomerang from Instagram from Instagram on Vimeo.

IT GOT ME. *deletes Stocks to make room*

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Chelsea Peng
Assistant Editor

Chelsea Peng is a writer and editor who was formerly the assistant editor at She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.