Warning: Scrolling down too quickly can result in visual overload, which in turn can cause rapid blinking and a profound urge to shop Mara Hoffman's newest collection. (Don't be like us.)
For Resort 2015, the swimwear designer sent her cutout bikinis and printed maillots on a two-legged trip: first to the "rainbow land" of Guatemala, then to a place that can customarily only be reached via mind-altering chemicals. The accompanying campaign, which was shot by Olivia Malone at a brightly painted house near Woodstock, complements the suits' psychedelic carnival/Willy Wonka Joins the Circus aesthetic.
Feast your eyes on a riot of color below:
Images courtesy of Mara Hoffman