Mara Hoffman Finds the Rainbow Connection for Resort 2015

Cutouts and prints and top hats, oh my!

Fawn, Shade, Flesh,
(Image credit: Archives)

Warning: Scrolling down too quickly can result in visual overload, which in turn can cause rapid blinking and a profound urge to shop Mara Hoffman (opens in new tab)'s newest collection. (Don't be like us.)

For Resort 2015, the swimwear designer sent her cutout bikinis and printed maillots on a two-legged trip: first to the "rainbow land" of Guatemala, then to a place that can customarily only be reached via mind-altering chemicals. The accompanying campaign, which was shot by Olivia Malone at a brightly painted house near Woodstock, complements the suits' psychedelic carnival/Willy Wonka Joins the Circus aesthetic.

Feast your eyes on a riot of color below:

Colorfulness, Purple, Pink, Magenta, Tints and shades, Black hair, Beauty, Electric blue, Turquoise, Violet,

(Image credit: Archives)

Fawn, Shade, Flesh,

(Image credit: Archives)

Undergarment, Swimsuit top, Lingerie, Navel, Bikini, Abdomen, Stomach, Thigh, Art, Black hair,

(Image credit: Archives)

Swimsuit top, Navel, Swimsuit bottom, Undergarment, Bikini, Stomach, Abdomen, Thigh, Trunk, Lingerie,

(Image credit: Archives)

Fun, Black hair, Sitting, Beauty, Youth, Thigh, Abdomen, Trunk, Flash photography, Bed,

(Image credit: Archives)

Motor vehicle, Automotive design, Automotive exterior, Grille, Pink, Beauty, Teal, Bumper, Hood, Commercial vehicle,

(Image credit: Archives)

Tree, Waist, People in nature, Dress, Summer, Beauty, Trunk, Sunlight, Abdomen, Trunk,

(Image credit: Archives)

Pink, Magenta, Purple, Pattern, Dress, Violet, Visual arts, Long hair, One-piece garment, Waist,

(Image credit: Archives)

Hat, Waist, Fashion accessory, Costume accessory, Abdomen, Trunk, Fashion, Thigh, Fashion model, Costume,

(Image credit: Archives)

Green, Hat, Dress, People in nature, Fashion model, Beauty, Costume accessory, Long hair, Model, Trunk,

(Image credit: Archives)

Related Links:


6 Iconic Women and Their Head-Turning Swimwear (opens in new tab)


Two-Piece Wonder: The History of the Bikini (opens in new tab)


What Men Really Think About Your Bikini (opens in new tab)


Travel Diary: MC Does Miami Swim Week (opens in new tab)

Images courtesy of Mara Hoffman

Chelsea Peng
Chelsea Peng

Chelsea Peng is a writer and editor who was formerly the assistant editor at MarieClaire.com. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.