Mara Hoffman Finds the Rainbow Connection for Resort 2015

(Image credit: Archives)

published 13 November 2014

Warning: Scrolling down too quickly can result in visual overload, which in turn can cause rapid blinking and a profound urge to shop Mara Hoffman (opens in new tab)'s newest collection. (Don't be like us.)

For Resort 2015, the swimwear designer sent her cutout bikinis and printed maillots on a two-legged trip: first to the "rainbow land" of Guatemala, then to a place that can customarily only be reached via mind-altering chemicals. The accompanying campaign, which was shot by Olivia Malone at a brightly painted house near Woodstock, complements the suits' psychedelic carnival/Willy Wonka Joins the Circus aesthetic.

Feast your eyes on a riot of color below:

Colorfulness, Purple, Pink, Magenta, Tints and shades, Black hair, Beauty, Electric blue, Turquoise, Violet,

Undergarment, Swimsuit top, Lingerie, Navel, Bikini, Abdomen, Stomach, Thigh, Art, Black hair,

Swimsuit top, Navel, Swimsuit bottom, Undergarment, Bikini, Stomach, Abdomen, Thigh, Trunk, Lingerie,

Fun, Black hair, Sitting, Beauty, Youth, Thigh, Abdomen, Trunk, Flash photography, Bed,

Motor vehicle, Automotive design, Automotive exterior, Grille, Pink, Beauty, Teal, Bumper, Hood, Commercial vehicle,

Tree, Waist, People in nature, Dress, Summer, Beauty, Trunk, Sunlight, Abdomen, Trunk,

Pink, Magenta, Purple, Pattern, Dress, Violet, Visual arts, Long hair, One-piece garment, Waist,

Hat, Waist, Fashion accessory, Costume accessory, Abdomen, Trunk, Fashion, Thigh, Fashion model, Costume,

Green, Hat, Dress, People in nature, Fashion model, Beauty, Costume accessory, Long hair, Model, Trunk,

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Images courtesy of Mara Hoffman

Chelsea Peng is a writer and editor who was formerly the assistant editor at MarieClaire.com. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.