Warning: Scrolling down too quickly can result in visual overload, which in turn can cause rapid blinking and a profound urge to shop Mara Hoffman's newest collection. (Don't be like us.)
For Resort 2015, the swimwear designer sent her cutout bikinis and printed maillots on a two-legged trip: first to the "rainbow land" of Guatemala, then to a place that can customarily only be reached via mind-altering chemicals. The accompanying campaign, which was shot by Olivia Malone at a brightly painted house near Woodstock, complements the suits' psychedelic carnival/Willy Wonka Joins the Circus aesthetic.
Feast your eyes on a riot of color below:
Related Links:
6 Iconic Women and Their Head-Turning Swimwear
Two-Piece Wonder: The History of the Bikini
What Men Really Think About Your Bikini
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Travel Diary: MC Does Miami Swim Week
Images courtesy of Mara Hoffman
Chelsea Peng is a writer and editor who was formerly the assistant editor at MarieClaire.com. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.
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