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The minimalist online clothing retailer (opens in new tab) known for its ethically-sourced, comfy knits and tees has just expanded to underwear. Today, Everlane introduced its first-ever underwear collection featuring seven different styles—four bottoms, one bra, a bodysuit, and a men's boxer brief—all made from soft Supima cotton.
The line has been over two years in the making and will include sizes XS-XL. Everlane is making it clear that they will stick to minimal, gender-neutral designs—none of the so-called "feminine frills" underwear brands think women want to wear.
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"Underwear should be made for you. But for decades, it’s been designed with someone else in mind. Bras that push, pad, and squeeze. Fabrics that suffocate. Lace that chafes," says the sustainable apparel company. "Two years ago, our product team set out on a mission: Create simple, natural underwear that women can feel confident and comfortable in. No frills. No bows. No bullshit."
Top left to right: Bikini, $12; Bodysuit, $30; High-Rise Hipster, $12 Bottom left to right: Hipster, $12; Tank Bra, $22; Thong, $12
Into it? You can sign up for the waitlist here (opens in new tab) to be one of the first to get your hands on the collection, available March 26.
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Rachel Epstein is an editor at Marie Claire, where she writes and edits culture, politics, and lifestyle stories ranging from op-eds to profiles to ambitious packages. She also manages the site’s virtual book club, #ReadWithMC. Offline, she’s likely watching a Heat game, finding a new coffee shop, or analyzing your cousin's birth chart—in no particular order.
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