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    1. Fashion
    2. Winter Fashion

    I’m a Minimalist Who Loves Neutrals, But Zara and H&M’s Winter Color Trends Won Me Over

    I'm saying goodbye to black, and hello to these under-$100 finds.

    Brooke Knappenberger's avatar
    By Brooke Knappenberger
    Published 5 February 2026 In News

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    Collage of fashion week attendees wearing navy blue, light pink, white, light blue, and camel brown on white background
    (Image credit: Launchmetrics/Zara/H&M)
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    • Navy Blue
    • Powder Pink
    • Cool Blue
    • Cloud Dancer
    • Camel
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    One peek into my winter wardrobe and you'll see that I wear a lot of black. Color trends come and go with the seasons, but none have made a lasting impact on my personal style—until winter 2026 came along. After spotting a few rich color recipes on fashion insiders, I've decided to update my colorless closet.

    For starters, it's shaping up to be a big season for blue. Shopping editor Julia Marzovilla (a fellow advocate of all-black outfits) has me swapping out my black basics for navy. Meanwhile, fashion editor Lauren Tappan convinced me to try the lighter, cooler blue color trend. The other shades I'm eyeing fit like a charm into my minimalist outfits—think Cloud Dancer white and camel brown.

    I'm convinced that adding these winter colors to my wardrobe will elevate it, so I'm heading to Zara and H&M for pieces that won't break my budget. Keep scrolling to shop the under-$100 picks that caught my eye.

    Latest Videos FromMarie Claire
    Watch full video here:

    Navy Blue

    Fashion week attendee wearing navy blue sweater, silver chain necklace and bracelets, and jeans, smiling

    (Image credit: Launchmetrics)

    As I mentioned earlier, I love wearing black, so navy blue feels like a natural (and easy) alternative. It's just as dark and moody, but feels fresh for 2026. I plan to wear it as a neutral with all my basics, like sweaters and T-shirts, as well as with bottoms like pencil skirts and trousers. It also pairs beautifully with the other shades I'm eyeing, like powder pink and white.

    Straight Corduroy Midi Skirt

    ZARA
    Straight Corduroy Midi Skirt
    $60
    SHOP NOW

    Pencil skirts are clearly having a moment in 2026.

    Belted Knit Jumper

    ZARA
    Belted Knit Jumper
    $60
    SHOP NOW

    The added belt is such a chic touch.

    Pleated Wide Leg Pants Zw Collection

    ZARA
    Pleated Wide Leg Pants Zw Collection
    $80
    SHOP NOW

    I would wear these pants just as often as my black trousers, which is all the time.

    H&M, Wide-leg Joggers

    H&M
    Wide-leg Joggers
    $20
    SHOP NOW

    Who said sweatpants couldn't be chic?

    H&M , Dress with Tiered Skirt

    H&M
    Dress with Tiered Skirt
    $45
    SHOP NOW

    This dress is practically begging to be worn with cool harness boots.

    H&M , Fine-Knit Wool Top

    H&M
    Fine-Knit Wool Top
    $60
    SHOP NOW

    Say hello to the ultimate layering piece.

    Powder Pink

    Fashion week attendees wearing pink and purple

    (Image credit: Launchmetrics)

    Millennial pink, A.k.a the soft baby pink you saw everywhere in 2016, is back and I'm not mad about it. The pale hue offers the perfect pop of color for minimalists who hate loud shades. I love the idea of tying a pale pink sweater around my shoulders or opting for pink sneakers instead of my white pair.

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    ZARA, Soft Knit Cardigan

    ZARA
    Soft Knit Cardigan
    $80
    SHOP NOW

    Imagine all of the layering outfits you can create with this pretty cardigan.

    Pleated Pants

    ZARA
    Pleated Pants
    $60
    SHOP NOW

    You can wear these trousers well into the spring, too.

    Laced Sporty Ballet Flats

    ZARA
    Laced Sporty Ballet Flats
    $56
    SHOP NOW

    I wouldn't be surprised if these trendy sneakers sold out within a few weeks.

    H&M, Mohair-Blend Top

    H&M
    Mohair-Blend Top
    $75
    SHOP NOW

    A mohair-wool blend makes this top extra cozy and elevated.

    H&M, Oversized Sweater

    H&M
    Oversized Sweater
    $45
    SHOP NOW

    Tie this sweater over your shoulders for a pop of color.

    H&M, Pleated Chiffon Skirt

    H&M
    Pleated Chiffon Skirt
    $40
    SHOP NOW

    I'm picking up this skirt to make my winter workwear more interesting.

    Cool Blue

    Fashion week attendee wearing light blue dress and black tights

    (Image credit: Launchmetrics)

    Another winter color trend I can get behind is cool blue. While other trending shades can feel saturated, this blue is subtle and understated, ideal for minimalists like me. To update my go-to white T-shirt and button-down, I'll be picking up cool blue versions. A dainty triangle scarf—the accessory of winter 2026—also looks fabulous in the hue.

    Pleated Poplin Shirt

    ZARA
    Pleated Poplin Shirt
    $50
    SHOP NOW

    Give your go-to button-down shirt a break with this elevated take.

    Soft Feel Short Sleeve Knit Jumper

    ZARA
    Soft Feel Short Sleeve Knit Jumper
    $46
    SHOP NOW

    Zara styled this T-shirt with chocolate brown pants, and it's an unexpected color combination I want to try ASAP.

    H&M, Cotton T-shirt

    H&M
    Cotton T-shirt
    $10
    SHOP NOW

    The next time you're tempted to reach for a white T-shirt, opt for this blue pick instead.

    H&M, Sweater

    H&M
    Sweater
    $25
    SHOP NOW

    I'm convinced this sweater would look great on anybody.

    H&M, Garter-Stitched

    H&M
    Garter-Stitched
    $13
    SHOP NOW

    The chicest girls I know can't stop wearing dainty triangle scarves this winter.

    Rib-Knit Mini Dress - Light Blue

    H&M
    Rib-Knit Mini Dress - Light Blue
    $45
    SHOP NOW

    Wear this dress now with boots and tights then ballet flats come spring.

    Cloud Dancer

    Fashion week attendee wearing white fur scarf coat and sunglasses

    (Image credit: Launchmetrics)

    While Cloud Dancer may not seem all that exciting, it is arguably the easiest color to incorporate into your wardrobe. I think of it as a blank canvas—a shade that serves as a polished neutral but can also stand on its own in a monochromatic white outfit. To update my wardrobe, I'm looking for elevated tops I can style with everything in my closet, plus a pair of white jeans for year-round wear.

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    ZARA, Buckle Soft Top

    ZARA
    Buckle Soft Top
    $46
    SHOP NOW

    A date-night sweater like this is a must-have for the cold-weather months.

    Henley Neck T-Shirt

    ZARA
    Henley Neck T-Shirt
    $30
    SHOP NOW

    I'm calling it now: Henley shirts will be everywhere in a month or two.

    ZARA, Ruffled Poplin Shirt

    ZARA
    Ruffled Poplin Shirt
    $46
    SHOP NOW

    This boho top is calling my name.

    H&M, Ribbed Boat-Neck Top

    H&M
    Ribbed Boat-Neck Top
    SHOP NOW

    An elevated neckline makes a world of difference in your basics.

    Wide High Jeans - White

    hm
    Wide High Jeans - White
    $45
    SHOP NOW

    White jeans are a fashion-girl staple, no matter the season.

    H&M, Lace-Detail Jersey Camisole Top

    H&M
    Lace-Detail Jersey Camisole Top
    $20
    SHOP NOW

    Layer this tank under a big sweater and trousers, and you've got an easy, It-girl approved outfit.

    Camel

    fashion week attendee wears suede jacket, louis vuitton bag, leather skirt, tights, and black boots

    (Image credit: Launchmetrics)

    While camel brown is nothing new, Resort 2026 collections from brands like Coach, Ferragamo, and Khaite solidified the shade as one to reach for this season. It's a tried-and-true neutral that pairs well with any color under the sun (I especially love it with cherry red). I plan on wearing the color all winter long and into spring with coats, jackets, and easy-to-style bottoms.

    Nylon Midi Skirt

    ZARA
    Nylon Midi Skirt
    $50
    SHOP NOW

    This piece would go so far in my minimalist wardrobe.

    Corduroy Barrel Pants

    ZARA
    Corduroy Barrel Pants
    $60
    SHOP NOW

    I'm still not over barrel-leg pants.

    Zara, Fitted Soft Touch Shirt

    Zara
    Fitted Soft Touch Shirt
    $50
    SHOP NOW

    Pair this top with anything and everything in your wardrobe.

    Twill Jacket - Dark Brown

    H&M
    Twill Jacket
    $48
    SHOP NOW

    I'll be wearing this jacket all throughout spring.

    H&M, Cardigan with Collar

    H&M
    Cardigan with Collar
    $30
    SHOP NOW

    Pair this sweater with jeans and boots for an simple, yet polished work outfit.

    H&M, Short Jacket

    H&M
    Short Jacket
    $50
    SHOP NOW

    This jacket makes for the perfect pairing to your winter dresses.

    Explore More
    H&M Zara
    Brooke Knappenberger
    Brooke Knappenberger
    Social Links Navigation
    Former Associate Commerce Editor

    Brooke Knappenberger is the former Associate Commerce Editor at Marie Claire, where she specialized in crafting shopping stories—from sales content to buying guides that span every vertical on the site. She also oversaw holiday coverage with an emphasis on gifting guides as well as Power Pick, our monthly column on the items that power the lives of MC’s editors. She also tackled shopping content as Marie Claire's Editorial Fellow prior to her role as Associate Commerce Editor.

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