If It’s Elevated Basics You’re After, Start With Massimo Dutti and COS
31 non-boring finds I'm buying.
The term "elevated basic" gets thrown around so much in the Marie Claire office that it can sometimes be hard to understand exactly what it means. I like to think of it this way: if you buy a wardrobe essential—like a white T-shirt, a tank top, or a pair of black trousers—but the design includes a fashion-forward twist—contrasting stitching along the hem or a trendier silhouette, for instance—then that would be an elevated basic. There are no brands that nail the term better than Massimo Dutti and COS.
Unless you've spent time in Europe, you're more likely to be familiar with the latter. COS has garnered a global cult following for its modern takes on minimalist style. Spanish label Massimo Dutti does the same, but with a relaxed, sun-drenched approach. Where COS's selection is all navy, white, and slate gray, Massimo Dutti offers splashes of red and lemon yellow.
Together, they create a wardrobe that feels timeless, but with of-the-moment touches. There's a reason that the Lyst Index, a quarterly ranking of fashion's most in-demand products and brands online, included both labels in its list of the top 20 hottest brands during the first quarter of 2026. The demand for both is spurred on by stylish shoppers' obsession with its selection of basics, with knitwear and spring jackets amongst the most popular.
Article continues belowAhead, I found 30 non-boring basic options that prove my point. These are the types of pieces that make you look like a fashion person without trying too hard.
I love this cool-girl twist on a summer dress.
The same goes for this sexier version of a linen button-down.
A tank top-henley hybrid? Love!
I am a silk trousers superfan.
This is a modern take on a wedding guest dress.
You can never go wrong with a summery knit.
Ditch your jeans for this pair of barrel-legged slacks.
I keep looking for fresh ways to elevate my sneaker and loafer game—why not a pair of sheer, Klein blue socks?
Linen blazers are so simple, timeless, and chic.
The same goes for wrap skirts—why not try this silky option?
High shine and a high-vamped design add serious cool points.
Bermuda shorts are here again for summer 2026.
Why wear a basic tee when you can wear this pick?
For less than $75, you can invest in this rich-looking silver necklace.
Sheer textures add edge.
Alternatively, ruffled details on an otherwise basic shirt make it feel so much more romantic.
Chocolate brown is the perfect summer neutral.
Exaggerated seams add interest to this otherwsie simple linen dress.
This is the perfect date-night top.
The silver pendant on the shoulder makes this a subtly fancier option.
Wedge-heeled sandals are so much more comfortable than a regular pair of sandals.
A high waist, contrasted stitching, and a balloon-legged silhouette add interest.
I'm always down for a skirt-over-pants situation.
Flip-flops are a major sandals trend for the year.
I'll never say no to a longline cardigan.
this shade is a subtle take on the cobalt blue trend.
A collarless design gives the humble blazer a much-needed upgrade.
Here, an up-turned collar does the same for a button-down shirt.
A simple summer dress, but make it vibrant.
Frog enclosures add subtle interest to this suede jacket.
