The Most Iconic Denim Ads

Remember these?
Clothing, Blue, People, Sleeve, Pattern, Textile, Standing, Joint, Collar, Waist,
Courtesy of Company
From high-waisted to multi-colored, these denim ads defined generations of American sportswear.
Clothing, Blue, People, Sleeve, Pattern, Textile, Standing, Joint, Collar, Waist,
Courtesy of Company
1 of 11
Wrangler, 1960s
High-waisted jeans paired with a flannel shirt has long been a classic American look.
Denim, Jeans, Style, Knee, Poster, Animation, Long hair, Illustration, Painting, Model,
Courtesy of Company
2 of 11
Calvin Klein, 1980
Brook Shields sparked controversy with this ad when the then-15-year-old said that "nothing" came between her and her Calvins.
Clothing, Footwear, Leg, Hairstyle, Textile, Shoe, Thigh, Fashion, Muscle, Abdomen,
Courtesy of Company
3 of 11
Versace, Early 1990s
No ad better captures denim trends of the late 1980s and early 1990s than this Versace spread.
Human, Denim, Jeans, Chest, Barechested, Muscle, Interaction, Trunk, Abdomen, Stomach,
Courtesy of Company
4 of 11
Calvin Klein, 1992
Don't be fooled by their seemingly sultry connection. Calvin Klein revealed in Interview magazine that Kate Moss and Mark Whalberg were not enthused with one another during this shoot.
Nose, Hairstyle, Mammal, Style, Beauty, Long hair, Youth, Model, Monochrome, Street fashion,
Courtesy of Company
5 of 11
Guess Jeans, 1990s
This early '90s campaign turned Anna Nicole Smith into a household name. Smith replaced supermodel Claudia Schiffer as the face of Guess.
Watercraft, Boats and boating--Equipment and supplies, Boat, Naval architecture, Ship, Water transportation, Crew,
Courtesy of Company
6 of 11
Diesel, 1994
Resembling the iconic World War II First Kiss photograph for Life Magazine, Diesel's early '90s ad featuring two gay sailors kissing was shot by artist David Lachapelle and became one of the most famous ads ever.
Human, Vertebrate, Fictional character, Animation, Abdomen, Poster, Trunk, Illustration, Animated cartoon, Navel,
Courtesy of Company
7 of 11
JNCO, Mid-1990s
Despite our best efforts, who can forget this stage in denim history?
Photograph, Style, Waist, Lamp, Denim, Beauty, Fashion, Trunk, Monochrome, Black,
Courtesy of Company
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Jordache, 2007
Heidi Klum became a spokesperson for the iconic denim company with this racy ad.
Face, Arm, Mouth, Fashion model, Fashion design, Model, Bermuda shorts, Crew,
Courtesy of Company
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Gap, 2008
Gap denim + West Side Story—we're still hooked.
Clothing, Denim, Sleeve, Collar, Textile, Shirt, Jeans, White, Standing, Style,
Courtesy of Company
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H&M, 2010
Daria Werbowy showed off how to effortless pair denim-on-denim in this laid back H&M ad.
Social group, Font, Youth, Jacket, Monochrome, Crew, Advertising, Sun hat,
Courtesy of Company
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Levi's, 2011
Levi's 2011 "Go Forth" campaign celebrated the brand's legacy by featuring hopeful youths singing about empowerment.
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