

American Apparel has proven they have no problem with pushing boundaries when it comes to their visual assets, whether it's in store with pubic hair-donning mannequins or scantily-clad models on their website. In fact, their CEO was recently ousted from his top position to a new role as "paid consultant" after claims of rampant sexism. Well, the CEO may be relocated out of the head spot but the controversy-raising store is at it again, this time with a super risqué and fairly misogynistic ad that features a woman's (barely) mini-skirt clad derrière bent over a car window.
Why showing off the girl's behind is necessary to sell the skirt, we couldn't tell you. The image appeared on the company's Instagram but after some swift and heavy criticism from the Twitter-sphere (people labeled it as "misogynistic" and "horrifying"), it was soon taken down. The image is part of American Apparel's "back to school" campaign, which features images of very minimalist chic school girls wearing cropped sweaters paired with mini-skirts, as seen below. The rest of the "back to school" images don't feature any bending over, and they seem to be selling the clothes just fine.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

I'm an Associate Editor at the Business of Fashion, where I edit and write stories about the fashion and beauty industries. Previously, I was the brand editor at Adweek, where I was the lead editor for Adweek's brand and retail coverage. Before my switch to business journalism, I was a writer/reporter at PEOPLE.com, where I wrote news posts, galleries and articles for PEOPLE magazine's website. My work has been published on TheAtlantic.com, ELLE.com, MarieClaire.com, PEOPLE.com, GoodHousekeeping.com and in Every Day with Rachael Ray. It has been syndicated by Cosmopolitan.com, TIME.com, TravelandLeisure.com and GoodHousekeeping.com, among other publications. Previously, I've worked at VOGUE.com, ELLE.com, and MarieClaire.com.
-
One of King Charles’ Siblings Was Adamant That Prince Harry and Meghan Markle Be Evicted from Frogmore Cottage
Meanwhile, another sibling was “uneasy” about the decision.
By Rachel Burchfield
-
Despite the Royal Family’s Disdain for Princess Diana When She Was Alive, It Regularly Pushed Both Kate Middleton and Meghan Markle to Dress Like Her, New Book Claims
“During the past 13 years, Diana cosplay has become a royal staple.”
By Rachel Burchfield
-
King Charles Employs 28 Personal Household Staff Members That Have to Do Some Really Weird Job Duties
Talk about “other duties as assigned.”
By Rachel Burchfield
-
The 28 Most Iconic Fashion Films, According to Marie Claire Editors
When your closet and your movie queue need a refresh.
By Katie Attardo
-
Red Club X Cartier Is Offering Invaluable Support for the Next Generation of Entrepreneurs
"The best way to predict the future is to create it."
By Sara Holzman
-
Yara Shahidi Joins Forces With Cartier Women's Initiative to Empower Entrepreneurs
"Giving back is essential to existing in the world."
By Sara Holzman
-
Fashion Test Drive: Chloe's Top-Handle Penelope Bag
This eye-catching bag also does good for the planet.
By Sara Holzman
-
Mindy Kaling's Custom Jonathan Simkhai Gown Is a Nod to Chanel Couture
"I feel so confident in this gown."
By Sara Holzman
-
Fashion Test Drive: Isabel Marant's Oskan Moon Bag
"The key word is versatility."
By Sara Holzman
-
What I Wear to Work: Poppy Harlow
The CNN host's key to a great wardrobe? Borrowing from her stylish friends.
By Sara Holzman
-
The Making of Ariana DeBose's Custom Versace Gown
"When I first saw it, I was left speechless."
By Sara Holzman