Rejoice! Target Is Coming Out with a New Plus-Size Range

last updated 31 July 2021

Target customers, meet your new best friends AVA & VIV. Arriving mid-February, the new in-house-designed line will be updated monthly like the retailer's other apparel brands and range in price from $10 to $79.99.

"Target is synonymous with great design, and with the launch of AVA & VIV, we're stepping up our fashion game for our plus-size guests," said Stacia Andersen, senior vice president of merchandising, apparel, and accessories, in a press release. "From stylish original prints to the attention to detail and fit, this line is meant to impress, and we can't wait to share it with our guests."

A few lucky fashion bloggers got to preview the collection and model for the lookbook, including our very own contributing editor Nicolette Mason. See her, Chastity Turner, and Gabi Gregg talk up the clothes—that striped tulip skirt!—below.

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Chelsea Peng is a writer and editor who was formerly the assistant editor at MarieClaire.com. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.