Target customers, meet your new best friends AVA & VIV. Arriving mid-February, the new in-house-designed line will be updated monthly like the retailer's other apparel brands and range in price from $10 to $79.99.
"Target is synonymous with great design, and with the launch of AVA & VIV, we're stepping up our fashion game for our plus-size guests," said Stacia Andersen, senior vice president of merchandising, apparel, and accessories, in a press release. "From stylish original prints to the attention to detail and fit, this line is meant to impress, and we can't wait to share it with our guests."
A few lucky fashion bloggers got to preview the collection and model for the lookbook, including our very own contributing editor Nicolette Mason. See her, Chastity Turner, and Gabi Gregg talk up the clothes—that striped tulip skirt!—below.
You should also check out:
This Badass Designer Only Shows Clothes on Plus-Size Models of Color
8 Gorgeous Photos of Models Who Hope to Change How the World Sees Beauty (NSFW)
Chelsea Peng is a writer and editor who was formerly the assistant editor at MarieClaire.com. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.
-
Princess Kate Is a "Textbook Capricorn," Astrologer Says
Can relate.
By Iris Goldsztajn
-
Salma Hayek Says Channing Tatum Almost "Killed" Her During a Lap Dance for 'Magic Mike's Last Dance'
LOL, Salma.
By Iris Goldsztajn
-
Get to Know the Cast of Breakout Korean Survival Show 'Physical: 100'
Meet the contestants of Netflix's thrilling Korean survival competition show.
By Quinci LeGardye
-
The 10 Best Slip Dresses of 2023
The humble slip dress could be the most versatile dress you own.
By Brooke Knappenberger
-
What I Wear to Work: Deborah Yager Fleming
The hotelier utilizes color coding to jumpstart her day.
By Sara Holzman
-
What I Wear to Work: Rosh Mahtani
The London-based jewelry designer makes her pieces the focus of her outfits.
By Sara Holzman
-
Fashion Test Drive: Canada Goose x Reformation's Mila Puffer
Our Style Editor takes a coat from the collab out into the wild.
By Emma Childs
-
The 19 Best Winter Dresses For 2023
They'll bat away your winter blues.
By Julia Marzovilla
-
The 16 Best Sweater Vests for Women to Bundle Up In
This is not your grandpa's vest (sorry—still love you, Pop Pop).
By Julia Marzovilla
-
The 12 Best Fleece-Lined Leggings in 2023, According to Editors
They'll keep you warm this winter—we promise.
By Julia Marzovilla
-
The 16 Best Turtlenecks for Women in 2023
Your favorite winter basic just got a lot less basic.
By Emma Childs