Rejoice! Target Is Coming Out with a New Plus-Size Range
And from what we can see, it's super-duper cute.
Target customers, meet your new best friends AVA & VIV. Arriving mid-February, the new in-house-designed line will be updated monthly like the retailer's other apparel brands and range in price from $10 to $79.99.
"Target is synonymous with great design, and with the launch of AVA & VIV, we're stepping up our fashion game for our plus-size guests," said Stacia Andersen, senior vice president of merchandising, apparel, and accessories, in a press release. "From stylish original prints to the attention to detail and fit, this line is meant to impress, and we can't wait to share it with our guests."
A few lucky fashion bloggers got to preview the collection and model for the lookbook, including our very own contributing editor Nicolette Mason. See her, Chastity Turner, and Gabi Gregg talk up the clothes—that striped tulip skirt!—below.
You should also check out:
This Badass Designer Only Shows Clothes on Plus-Size Models of Color
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
8 Gorgeous Photos of Models Who Hope to Change How the World Sees Beauty (NSFW)
Chelsea Peng is a writer and editor who was formerly the assistant editor at Marie Claire. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.
-
Our Complete Quiet Luxury Shopping Guide
30 quality closet classics that always have—and always will—endure.
By Emma Childs Published
-
Kaia Gerber and Cindy Crawford Medal in Mother-Daughter Olympic Matching
The pair touched down in Paris wearing coordinating navy looks.
By Julia Marzovilla Published
-
Prince Harry Reveals Royal Family Rift Was Worsened by Tabloids
"Yeah, that’s certainly a central piece to it."
By Amy Mackelden Published
-
30 Linen Pieces From Nordstrom’s Sale for a Seamless Summer to Fall Transition
Shop breezy dresses and airy pants for versatile summer and autumn outfits.
By Lauren Tappan Published
-
7 Make-My-Life-Easier Items I'm Buying From the Nordstrom Anniversary Sale
Grab these must-haves before it's too late.
By Nikki Ogunnaike Published
-
The Best Summer Work Shoes Don’t Have To Scream ‘Corporate'
Footwear that means business in the best way possible.
By Lauren Tappan Published
-
34 Chic Vacation Essentials Hiding in Nordstrom's Anniversary Sale
Don't board the plane without packing these items first.
By Lauren Tappan Last updated
-
The Boxer Shorts Trend Offers a Realistic Take on Lingerie Dressing
How the borrowed-from-the-boys bottom became a hero summer piece with endless style potential.
By Emma Childs Published
-
Fashion Girls Are Destined to Wear the J.Crew x Maryam Nassir Zadeh Collaboration on Vacation
Beloved indie designer Maryam Nassir Zadeh translated her essentials into the ultimate packing list.
By Halie LeSavage Published
-
I'm a Style Editor—50 Last-Minute Prime Day Fashion Deals to Grab Before Tomorrow
Grab these on-sale items before it’s too late.
By Lauren Tappan Last updated
-
Fashion Editors Share the Best Work Dresses From Their Summer Uniform
From classic wrap silhouettes to breezy linens, these are the expert-approved styles we're wearing on repeat.
By Lauren Tappan Published