What makes a business a success? If jewelry designer and entrepreneur Kendra Scott had to say, it's passion. And we're likely to believe her\u2014by January, she'll have 39 standalone stores operating and selling her\u00a0designs, alongside her online business. But what drives Scott doesn't seem to be dollar signs\u2014it's a love\u00a0for her customers and a need to give back.\u00a0 In fact, Scott is giving back in a *big* way\u2014by donating all proceeds from the Fashion Gives Back jewelry set \u00a0(an exclusive duo of iridescent drusy and rose\u00a0gold collar necklace with earrings) to a charity that matters to you. Because that is exactly\u00a0what those who love Kendra Scott want. "She has a pulse on what's happening in fashion, but she has a heart that beats for her community," Scott\u00a0says of her clientele. And the same, it seems, can be said about her. Marie Claire editor Callie O'Neill sat down with the Austin, Texas native\u00a0(and celeb favorite) to chat about what makes her brand so different, why she started her business, and just what keeps her going. (Hint\u2014she's a big proponent of family time.)\u00a0Watch below: Follow\u00a0 Marie Claire on Instagram \u00a0for the latest celeb news, pretty pics, funny stuff, and an insider POV.