Uniqlo's History-Making Line of Hijabs Arrives in the U.S.

After a wildly successful collaboration in Southeast Asia, Hana Tajima's designs come stateside.

Slowly but surely, designers and retailers like Dolce & Gabbana (opens in new tab) are tapping into a vast new market: women who wear hijab. Earlier this week, designer Hana Tajima's collaboration with Uniqlo arrived in the U.S. and U.K., marking one of the very first times a high-street brand has sold hijabs and kebayas, a type of tunic worn in Southeast Asia.

Alongside the printed head coverings—most of which are nearly sold out—Tajima features modest clothing in subdued colors with chic details like ring zipper pulls. 

"It's been really overwhelmingly positive," Tajima said of the response to her collection in an interview with Teen Vogue. "Just the fact that it's gotten so much attention makes me feel like there is support for this other voice, and for other versions of beauty, to make this a more complete conversation."

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Chelsea Peng is a writer and editor who was formerly the assistant editor at MarieClaire.com. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.