The marriage of fashion and celebrity isn't an new concept. Stars have been serving as the faces of ad campaigns, collaborating with designers for limited edition lines, and more for years. But taking the step to take on an actual role in a fashion house takes things up a notch. Cameron Diaz is joining the ranks of celebrities taking a leading role in the world of fashion with her new appointment as the art director of Pour La Victoire.
While Diaz has been rocking gorgeous ensembles on the red carpet for years, this is her first real foray into the world of fashion. But don't think this lack of formal experience will make her any less involved. Her new position, which she described as a "true partnership," will give her a say in many aspects of the brand — the handbag and shoe collections, as well as merchandising, marketing, and advertising. Her first collection will premiere next spring. If you can't wait to get your hands on PLV goods with the Diaz stamp of approval, never fear: The holiday season will bring a round of "Cameron's Picks" from the brand's inventory. What's first for on Diaz's agenda at Pour La Victoire? A comfortable (but of course, chic) shoe collection. And that's only the beginning!
While many of these partnerships have failed (think Lindsay Lohan's turn as artistic director for Ungaro, or even fashion icon Sarah Jessica Parker's years as creative director at Halston), some celebrities have flourished in the world of fashion — think the Olsen twins, the designers behind The Row and Elizabeth and James.