It launched just yesterday.
Her new color took two full days to create.
The details will honestly make you flinch.
Brb—stocking up immediately.
Sneaky AF.
Send help—I'm dead.
"Just remember that consistency is key," says Kim (Wise) Kardashian
Uh, these photos are actually insane.
Hi, I would like to buy 10 right now, thank you.
Florals for winter? Actually groundbreaking, according to Valentino.
This. Is. Major. News
Absolutely genius.
Contestant Breanne Rice spent an hour and a half on her makeup every day.
I'm not saying this is what your neighbor got, but this is definitely what your neighbor got.
Nothing to see here.
This is actually insane to see.
The internet has feelings over the five-year-old's hair.
"They don't want to see me coming out the gym; they want to see Princess Diana," the late princess has said.
I DO NOT LIKE THIS NEWS.
“I'm blue da ba dee da ba daa,” said Kim’s hair.
People are freaking pissed.
Welcome to #eyebrowgate.
And dayum, girl.
Even if your eyebrows are all pencil, pomade, and lies.
For all the times your heart gets destroyed on national TV.
Uh, I need this right now.
A whole new meaning to the word relaxation.
IT LOOKS SO GOOD!
And also because she's an independent woman who can do whatever she wants.
Just 10 minutes to get the glossiest hair of your life.