In case our August denim issue wasn't enough of an indicator, we're a bit mad for denim. As always, Madewell has got our yearnings for the indigo stuff covered with 47 new styles, in 8 different fits for fall. That's more distressed, raw hemmed, and bleach splattered news than we can handle and we've spent the morning poring over their new campaign, which finds painfully-cool models braving cobblestone streets in the new Alley straight style and pointy pumps. Once you've fallen in love with your favorite style (or two or three), Madewell will hem them for you.. for free. What more do you need to hear? See the full campaign, below, and shop the fall styles at the denim bar on Madewell.com.
This Eye-Opening Photo Series Shows What Happens When We Constrict Our Bodies
Too-tight clothes can take a toll.
Spring's Best Shoes: The 30 Pairs You Need to See/Own/Wear This Season
We're posting a new pair every day this month.
Sarah Jessica Parker Lets You in on a Few Secrets About Her Brand-New Shoe Line and HBO Show
We chat with the actress-cum-shoe-designer at her Zappos Couture pop-up shop.