Madewell's Fall Campaign Epitomizes Downtown Denim Cool

Autumn, please.

Most Popular

In case our August denim issue wasn't enough of an indicator, we're a bit mad for denim. As always, Madewell has got our yearnings for the indigo stuff covered with 47 new styles, in 8 different fits for fall. That's more distressed, raw hemmed, and bleach splattered news than we can handle and we've spent the morning poring over their new campaign, which finds painfully-cool models braving cobblestone streets in the new Alley straight style and pointy pumps. Once you've fallen in love with your favorite style (or two or three), Madewell will hem them for you.. for free. What more do you need to hear? See the full campaign, below, and shop the fall styles at the denim bar on Madewell.com.

Advertisement - Continue Reading Below
Fashion
Share
Kim Kardashian Tries Out a New Kind of Naked Dress
Sheer genius.
Street Style
Share
Taylor Swift Takes Her Edgy New Look to the Next Level with This Outfit
The platinum hair was just the start.
Fashion
Share
14 Road Trip Essentials to Pack Before You Hit the Gas
For a foolproof vacation. *crosses fingers*​
GIF
Fashion
Share
Quiz: What New Swimsuit Should You Buy This Summer?
All of them. Just all of them.​
Fashion
Share
Every Single Mic-Drop-Worthy Outfit Beyoncé's Wearing on Her 'Formation' Tour
Get 'em, Bey.​
Fashion
Share
15 Affordable Bags You Need to Shop this Summer
Think smaller and lighter this season.
Fashion
Share
15 Times Kanye Didn't Get the Memo
Dress codes don't apply to him, okay?
Fashion
Share
Every Must-See Look from the 2016 Time 100 Gala
Where all the stars were literally 💯​.
Fashion
Share
A Comprehensive Timeline of Met Gala Dresses
Hits and misses and everything in between.
Fashion
Share
10 Chic Shoes That Actually Feel Good All Day
Because your feet deserve to be blister-free and happy. ​
Created for Lord & Taylor