Dior's New Video Series Champions Women in Power

Spearheaded by Charlize Theron, the #DiorChinUp initiative puts the spotlight on women leaders.

(Image credit: Design by Bridget Burns)

On International Women's Day, Dior announced a new chapter in its female empowerment initiative, using the hashtags #DiorStandsWithWomen and #DiorChinUp. Charlize Theron, the longtime face of Dior's iconic J'adore perfume, is working with the brand through her foundation, Charlize Theron Africa Outreach Program (CTAOP), to help fund university scholarships for women in Sub-Saharan Africa.

To highlight the campaign, Dior created films to amplify the voices of passionate, powerful women, including actress-activists Natalie Portman and Yara Shahidi, architect India Mahdavi, and figure skater Kim Yuna, amongst others. The hope is to inspire positive impacts in the world and bring attention to their individual causes.

The full series of videos and stories from this incredible group of women is available on Dior's website.

Tatjana Freund is a Beauty Commerce Writer, covering makeup, skincare, and haircare products and trends. She's a fan of vodka tonics and creepy Wikipedia pages.