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    1. Beauty

    Hailey Bieber's Go-To Lineup of Pregnancy Beauty Products Includes a Drugstore Favorite

    A generous queen.

    Danielle Jackson's avatar
    By Danielle Jackson
    Published 1 August 2025 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    hailey bieber
    (Image credit: Getty Images)
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    Hailey Bieber has been feeling extra generous with her beauty secrets lately. Back in July, the rhode founder opened up about her experience with perioral dermatitis, a rash around the mouth that often looks like acne, and she even shared the minimal lineup of products she typically uses to treat it whenever she has a flare. Now, in honor of her son, Jack, turning one, she's sharing a whole different kind of beauty routine.

    On July 31, the 28-year-old took to her Instagram Story to give a quick rundown of all of the baby must-haves she's used consistently during and after her pregnancy. Outside of the Aloha Collection baby bag she can't live without, Bieber also named some pregnancy-safe skin and body products as well.

    "Since my son is almost a year, I wanted to finally share all my favorite pregnancy and post baby things that I loved and couldn't live without and some I still use to this day," she captioned the first slide. "For any pregnant or new mamas, these were the things I couldn't live without!"

    A post shared by Hailey Rhode Bieber (@haileybieber)

    Bieber revealed earlier this summer that the Naturium Glow Getter Multi-Oil Body Butter was one of her pregnancy staples, and that she'd used multiple jars of it, so I'm not surprised to see that she's shared it once again. Per yesterday's Instagram Story, she's also a big fan of Bio-Oil, a drugstore favorite that's well-known for moisturizing and reducing the appearance of stretch marks.

    One product she shared—the Glow Organics Pure Organic Belly Butter—is already sold out online (her influence!), but the good news is that there's a bunch more where that came from. Read ahead to see Hailey Bieber's full lineup of pre- and post-baby beauty favorites.

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    Bump Butter

    Bumpology
    Bump Butter
    $29
    $32.99 AT AMAZON

    This soft butter combines ingredients like sunflower, argan, and coconut oils as well as shea and cocoa butters to hydrate the skin while vitamins A, C, D, and E provide strength and protection against stretch marks.

    Amazon.com : Trilastin Stretch Mark Cream for Pregnancy - 5.5 Oz Tube - Vitamin-Infused Cocoa Butter Formula - Intensive Scar Treatment - Hypoallergenic & Paraben-Free : Maternity Skin Care Products : Beauty & Personal Care

    TriLASTIN Skincare
    Stretch Mark Cream for Pregnancy
    $58
    SHOP NOW

    This one is a vitamin-infused lotion that can also be used to address new and old scars. It's unscented and ideal for sensitive skin types.

    The Glow Getter Multi-Oil Body Butter

    Naturium
    The Glow Getter Multi-Oil Body Butter
    $20
    SHOP NOW

    Bieber previously mentioned that this creamy body butter is just one piece of her "go-to body combo." While "butter" is in the name, it actually has the consistency of a thick lotion, and it moisturizes without leaving the skin feeling greasy or slick.

    Skincare Oil for Scars and Stretch Marks - 4.2 Oz

    Bio-Oil
    Skincare Oil for Scars and Stretch Marks
    $20
    SHOP NOW

    This one is a fan favorite for treating stretch marks. It's non-comedogenic, meaning it won't clog pores or cause congestion, and it's made with vitamin A, which can help improve dark spots and uneven skin tone.

    Amazon.com: Earth Mama Organic Nipple Butter™ | Nipple Cream Safe for Breastfeeding | Postpartum Essentials for Nursing | Non Lanolin Nipple Cream, 2-Fluid Ounce : Baby

    Earth Mama
    Organic Nipple Butter
    $14
    SHOP NOW

    This product is quite the multitasker—it's meant to be applied to the nipples before and after breastfeeding or pumping, but you can also use it as a lip balm, a face moisturizer, or a cuticle oil.

    Marie Claire Newsletter

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    Hailey Bieber skincare
    Danielle Jackson
    Danielle Jackson
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    Former Senior Beauty Writer

    Danielle Jackson is the former senior beauty writer at Marie Claire. She has nearly a decade of experience covering beauty, lifestyle, and entertainment and was previously the senior beauty editor at Women's Health, where she thoughtfully covered topics related to skincare, haircare, aesthetics, and wellness. Before that, she spent three years as an assistant beauty editor at PS, and in the years since, her work has appeared in titles like Vogue, InStyle, Glamour, and more. Danielle graduated from the University of Georgia with a BA in English, and has lived in Brooklyn for almost ten years. When she's not writing, you can find her reading romance novels and talking about sunscreen. You can find her on Instagram @danielleknecole.

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