Peter Who? Why Target's Next Collaboration Will Make Peter Pilotto a Household Name

Get ready, shoppers. Peter Pilotto for Target is the fashion collaboration to watch.

The fashion world rejoiced on Monday when news broke that Target named Peter Pilotto its next design collaborator. Known for printed pieces and daring silhouettes, Pilotto is an industry favorite and a red carpet go-to. The brand is so sought-after that we even featured a skirt by the label in our weekly splurge vs. steal column by sheer coincidence.

But the increasingly popular designer might have drawn a raised eyebrow or two from even the most enthusiastic of shoppers. Who, one might ask, is Peter Pilotto? Here are a few reasons why design-duo Peter Pilotto and Christopher De Vos are sure to become household names.

While all eyes are set on the fall Phillip Lim collection for Target, the spring Pilotto collaboration will draw just as much interest from the fashion set -- so much so that the design team is releasing a handful of pieces on, allowing international customers to get in on the action. And with prints showing up on runways from New York to Milan, what better way to stay on trend and on budget than with Pilotto's Target collaboration? The collection will include women's apparell, accessories and swimwear. Even better? Most pieces will be under $60, so shoppers will be able experiment and embrace the Pilotto aesthetic.

And lastly, even if one is unfamiliar with the names Peter Pilotto and Christopher De Vos, their designs will surely ring a bell. Who could forget Kerry Washington's "Django Unchained" premiere dress, or Emma Watson's People's Choice Awards number?

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