Designer Dossier: Brunello Cucinelli

The style insider's go-to man for discreet luxury is also Italy's king of cashmere.
brunello cucinelli
Courtesy of Designer
The style insider's go-to man for discreet luxury is also Italy's king of cashmere.
brunello cucinelli
Courtesy of Designer
1 of 8
Earthy Ease

It started with an ugly pair of pants. "They were so upsetting, I buried them in the backyard," Brunello Cucinelli recalls of a defining moment in his youth. So began his quest to beautify the world with sumptuous earth-toned separates that are always easy on the eyes--and conscience. At his headquarters in Solomeo, Italy, Cucinelli's employees are treated as preciously as the clothes they create. "My people always come first," he says. It's a mantra that's felt in every handmade stitch.

model
Courtesy of Designer
2 of 8
Earthy Ease
Brunello Cucinelli, Fall 2011.
scarf
Ben Goldstein/Studio D
3 of 8
Earthy Ease
Shawl, price upon request.
crest
Courtesy of Designer
4 of 8
Earthy Ease
The Cucinelli company crest.
sweater and shirt
Ben Goldstein/Studio D
5 of 8
Earthy Ease
Sweater, $825. Necklace, $950.
theater
Courtesy of Designer
6 of 8
Earthy Ease

"When we first moved to Solomeo, most of the properties were run-down. My love for architecture and the idea of turning this once-charming hamlet into our headquarters helped us focus our efforts. Now, 20 percent of our earnings go into its restoration."

Teatro Cucinelli in Solomeo.

necklace
Ben Goldstein/Studio D
7 of 8
Earthy Ease
Necklace $950.
villa
Courtesy of Designer
8 of 8
Earthy Ease

"To support our family, my father left a farmer's life in the country to work in a factory. It was heartbreaking for me to see him come home demoralized by industrial work. It made me determined to bring a new humanistic approach to work that endorses a man's ethics, dignity, and moral values."

Advertisement - Continue Reading Below
This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io
More From Fashion