Earthy Ease
It started with an ugly pair of pants. "They were so upsetting, I buried them in the backyard," Brunello Cucinelli recalls of a defining moment in his youth. So began his quest to beautify the world with sumptuous earth-toned separates that are always easy on the eyes--and conscience. At his headquarters in Solomeo, Italy, Cucinelli's employees are treated as preciously as the clothes they create. "My people always come first," he says. It's a mantra that's felt in every handmade stitch.
![NBC's "70th Annual Primetime Emmy Awards" - Red Carpet](https://hips.hearstapps.com/hmg-prod.s3.amazonaws.com/images/gettyimages-1035085872-fix-1537233213.jpg?crop=0.929xw:0.697xh;0.0513xw,0.0889xh&resize=480:* "NBC's "70th Annual Primetime Emmy Awards" - Red Carpet")
