Exclusive: Lord & Taylor Is Launching a New Line for 20-Somethings

And it's real, real cute.

(Image credit: Lord & Taylor)

Lord & Taylor is launching a new line for millennials, and judging from the looks, it's going to work its way into your wardrobe in no time.

Design Lab, the new launch available this spring, will feature up to 130 new styles every month. The clothes will be hitting Lord & Taylor stores, Hudson's Bay stores, and online at thebay.com (opens in new tab) and lordandtaylor.com (opens in new tab).

"We created Design Lab specifically for the millennial customer—we know she's looking for the latest trends at the best prices without sacrificing quality," said Suzanne Timmins, senior vice president and fashion director of Hudson's Bay and Lord & Taylor. 

Speaking of prices, the average rings in at $64, which is music to our ears. See some of our favorite looks below: 

Design Lab, Lord & Taylor Spring 2015 collection

(Image credit: Lord & Taylor)

Design Lab, Lord & Taylor Spring 2015 collection

(Image credit: Lord & Taylor)

Design Lab, Lord & Taylor Spring 2015 collection

(Image credit: Lord & Taylor)

Design Lab, Lord & Taylor Spring 2015 collection

(Image credit: Lord & Taylor)

Design Lab, Lord & Taylor Spring 2015 collection

(Image credit: Lord & Taylor)

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Samantha Leal is the Deputy Editor at Well+Good, where she spends most of her day thinking of new ideas across platforms, bringing on new writers, overseeing the day-to-day of the website, and working with the awesome team to produce the best stories and packages. Before W+G, she was the Senior Web Editor for Marie Claire and the Deputy Editor for Latina.com, with bylines all over the internet. Graduating from the Medill School of Journalism at Northwestern University with a minor in African history, she’s written everything from travel guides to political op-eds to wine explainers (currently enrolled in the WSET program) to celebrity profiles. Find her online pretty much everywhere @samanthajoleal.