Electronic dance music, or EDM, is by far the biggest — and most profitable — phenomenon in the music industry as of late, and it looks like the sensation is making a move into the fashion space as well. Swedish superstar producer Avicii was just named as the face of Ralph Lauren Denim & Supply for Fall 2012, and now Tiësto, arguably the biggest DJ in the world, is collaborating with GUESS on a limited-edition watch and capsule collection for the fall season.
Tiësto's line, which arrives in GUESS stores worldwide in October, will include pieces for both men and women with prices ranging from $32 to $368. Naturally, the collection is inspired by electronic music and dance culture — expect black skinny jeans, sexy moto jackets, and graphic tees — and branded performances around the world will coincide with the launch. If this collaboration is anything like one of Tiësto's live shows, trust us when we say it's something that you really need to see.
GUESS and Tiësto fans can visit tiesto.guess.com for more information, including product details, performance schedules, e-commerce, and an awesome global sweepstakes.