These Under-$100 Winter Sweaters from H&M and Zara Look Triple Their Price

28 affordable knits to elevate your winter wardrobe.

collage of models wearing zara and H&M sweaters on light grey background
(Image credit: H&M/Zara)

If you were to spot me on the street in the winter, I'm wearing a sweater nine out of 10 times. But since I pulled my go-tos out of storage, I've noticed my knitwear collection is looking a little lackluster. So, I'm on the hunt for expensive-looking options that aren't actually expensive—and naturally, my search has led me to H&M and Zara.

My dream collection is full of the kind of elevated sweaters celebrities wear, from nerdy-chic argyle knits to simple turtlenecks. It seems H&M and Zara got the memo: The new-in collections at both brands are well-stocked with every trendy style I've been eyeing, and the prices fit perfectly into my post Black Friday budget.

Ahead, I've rounded up the polished knits from H&M and Zara that give major luxury energy. The best part? They all ring in at $100 and under.

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Brooke Knappenberger
Former Associate Commerce Editor

Brooke Knappenberger is the former Associate Commerce Editor at Marie Claire, where she specialized in crafting shopping stories—from sales content to buying guides that span every vertical on the site. She also oversaw holiday coverage with an emphasis on gifting guides as well as Power Pick, our monthly column on the items that power the lives of MC’s editors. She also tackled shopping content as Marie Claire's Editorial Fellow prior to her role as Associate Commerce Editor.