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    2. Winter Fashion

    These Under-$100 Winter Sweaters from H&M and Zara Look Triple Their Price

    28 affordable knits to elevate your winter wardrobe.

    Brooke Knappenberger's avatar
    By Brooke Knappenberger
    Published 10 December 2025 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    collage of models wearing zara and H&M sweaters on light grey background
    (Image credit: H&M/Zara)
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    If you were to spot me on the street in the winter, I'm wearing a sweater nine out of 10 times. But since I pulled my go-tos out of storage, I've noticed my knitwear collection is looking a little lackluster. So, I'm on the hunt for expensive-looking options that aren't actually expensive—and naturally, my search has led me to H&M and Zara.

    My dream collection is full of the kind of elevated sweaters celebrities wear, from nerdy-chic argyle knits to simple turtlenecks. It seems H&M and Zara got the memo: The new-in collections at both brands are well-stocked with every trendy style I've been eyeing, and the prices fit perfectly into my post Black Friday budget.

    Ahead, I've rounded up the polished knits from H&M and Zara that give major luxury energy. The best part? They all ring in at $100 and under.

    Latest Videos FromMarie Claire
    Watch full video here:

    H&M, Mohair-Blend Mock Turtleneck Sweater

    H&M
    Mohair-Blend Mock Turtleneck Sweater
    $85
    SHOP NOW

    If I didn't know any better, I would've thought this was a designer knit.

    H&M, Jacquard-Knit Cardigan

    H&M
    Jacquard-Knit Cardigan
    $45
    SHOP NOW

    This cobalt blue shade is everything for winter.

    H&M, Cable-Knit Cardigan

    H&M
    Cable-Knit Cardigan
    $40
    SHOP NOW

    A cable knit never fails to look expensive.

    Seam-Detail Mock Turtleneck Sweater - Cream

    H&M
    Seam-Detail Mock Turtleneck Sweater
    $40
    SHOP NOW

    When in doubt, I always choose a turtleneck for an elevated look.

    H&M, Rib-Knit Mock Turtleneck Sweater

    H&M
    Rib-Knit Mock Turtleneck Sweater
    $50
    SHOP NOW

    A thick rib knit and seams give this sweater an edge.

    H&M, Pointelle-Knit Sweater

    H&M
    Pointelle-Knit Sweater
    $40
    SHOP NOW

    I could easily see my favorite French fashion girls in this knit.

    H&M, Half-Zip Sweater

    H&M
    Half-Zip Sweater
    $40
    SHOP NOW

    Be prepared for half-zip sweaters to be everywhere this winter.

    H&M, Cardigan

    H&M
    Cardigan
    $45
    SHOP NOW

    Pick up the matching pants with this cozy cardigan, and you've got a chic plane outfit.

    H&M, Rib-Knit Peplum Cardigan

    H&M
    Rib-Knit Peplum Cardigan
    $40
    SHOP NOW

    If you're in need of a holiday party outfit, this fancy cardigan would pair beautifully with a pencil skirt.

    H&M, Cable-Knit Sweater

    H&M
    Cable-Knit Sweater
    $60
    SHOP NOW

    This chunky sweater is the cable knit of my dreams.

    H&M, Cable-Knit Polo Sweater

    H&M
    Cable-Knit Polo Sweater
    $50
    SHOP NOW

    Fashion girls can't get enough of polo sweaters at the moment.

    H&M, Oversized Mohair-Blend Sweater

    H&M
    Oversized Mohair-Blend Sweater
    $85
    SHOP NOW

    This green would make for a fun pop of color, but you can also opt for red, brown, or beige.

    H&M, Cardigan with Zipper

    H&M
    Cardigan with Zipper
    $60
    SHOP NOW

    This pick is so much cooler than your average cardigan thanks to its zipper.

    H&M, Mock Turtleneck Sweater

    H&M
    Mock Turtleneck Sweater
    $40
    SHOP NOW

    Pair this sweater with white jeans for a rich, all-white outfit.

    V-Neck Knit Jumper

    ZARA
    V-Neck Knit Jumper
    $70
    SHOP NOW

    Fashion girls are favoring V-neck sweaters this season.

    Knit Jumper With Back Detail

    ZARA
    Knit Jumper With Back Detail
    $70
    SHOP NOW

    Powder pink is trending for winter, and the easiest way to test the color trend out is by throwing on this crewneck.

    Bandana Lace Cardigan

    ZARA
    Bandana Lace Cardigan
    $70
    SHOP NOW

    This sweater makes it easy to try the triangle scarf trend.

    ZARA, 100% Extra-Soft Wool V-Neck Sweater

    ZARA
    100% Extra-Soft Wool V-Neck Sweater
    $80
    SHOP NOW

    Opt for a chic V-neck sweater like this if you want richer-looking outfits.

    Wool and Alpaca Jumper

    ZARA
    Wool and Alpaca Jumper
    $70
    SHOP NOW

    With a wool and alpaca blend, you can bet this sweater is as cozy as can be.

    Extra Soft Long Sleeve 100% Wool Sweater

    ZARA
    Extra Soft Long Sleeve 100% Wool Sweater
    $80
    SHOP NOW

    You can't go wrong with a 100 percent wool sweater.

    100% Wool Plain Knit Jacket

    ZARA
    100% Wool Plain Knit Jacket
    $80
    SHOP NOW

    The matching buttons on this sweater make me so happy.

    Soft Knit V-Neck Sweater

    ZARA
    Soft Knit V-Neck Sweater
    $60
    SHOP NOW

    I'm convinced a navy blue V-neck sweater is peak elegance.

    Diamond Knit Jumper

    ZARA
    Diamond Knit Jumper
    $60
    SHOP NOW

    This argyle knit feels like something my grandpa would wear, but I'm not mad about it.

    ZARA, Basic Plain Knit Jumper

    ZARA
    Basic Plain Knit Jumper
    $46
    SHOP NOW

    A simple black turtleneck never gets old.

    Soft Knit High Neck Jumper

    ZARA
    Soft Knit High Neck Jumper
    $60
    SHOP NOW

    You'll turn to this turtleneck time and time again this winter.

    Oversized Cable Knit Jumper

    ZARA
    Oversized Cable Knit Jumper
    $70
    SHOP NOW

    I would've expected this sweater to have a much higher price tag than $70.

    Jacquard Knit Jumper

    ZARA
    Jacquard Knit Jumper
    $60
    SHOP NOW

    I never knew I loved grey and brown as a color combo until now.

    100% Wool Diamond Jumper

    ZARA
    100% Wool Diamond Jumper
    $100
    SHOP NOW

    I found the knit to complete your preppy winter outfits.

    Marie Claire Newsletter

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    H&M Zara
    Brooke Knappenberger
    Brooke Knappenberger
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    Former Associate Commerce Editor

    Brooke Knappenberger is the former Associate Commerce Editor at Marie Claire, where she specialized in crafting shopping stories—from sales content to buying guides that span every vertical on the site. She also oversaw holiday coverage with an emphasis on gifting guides as well as Power Pick, our monthly column on the items that power the lives of MC’s editors. She also tackled shopping content as Marie Claire's Editorial Fellow prior to her role as Associate Commerce Editor.

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