The Hair Diaries

Women from all over the world confess how much they spend on their tresses in The Hair Diaries.

Women from all over the world confess how much they spend on their tresses in The Hair Diaries.
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Jason Laveris/Getty
U.S.

NAME: Kendall Lake

CITY: Los Angeles

AGE: 27

JOB: Singer

ANNUAL SALARY: $100,000

YEARLY SALON SPENDING: $10,000

HOME MAINTENANCE BUDGET: $3,000

MANE MOTTO: "I know my hair is crazy-expensive, but when I look good, it gives me confidence in the purest form!"

PRODUCT ARSENAL: Mixed Chicks Shampoo, $12, and Leave-In Conditioner, $17; Neuma reNeu Tangle Me Free, $21; Gloss Moderne High-Gloss Masque, $39; Moroccanoil Glimmer Shine Spray, $27; Oscar Blandi Pronto Dry Shampoo Spray, $21.

TOOL KIT: T3 Featherweight 2 Dryer, $200; Sedu 1½" Revolution Iron, $160; Revlon Perfect Heat Mineral Conditioning 1" Curling Iron, $15.

STYLE THEORY: "I like to change my look every four months, which usually costs about $3,000. I get all my extensions and weaves from the Elgin Charles Salon in Beverly Hills."

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Jon Paterson/Studio D.
The Product

Mixed Chicks Shampoo, $12, and Leave-In Conditioner, $17, at mixedchicks.com.

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Jon Paterson/Studio D.
The Tools

T3 Featherweight 2 Dryer, $200, at sephora.com.

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Courtesy of Subject
Spain

NAME: Regina Mojica

CITY: Madrid

AGE: 32

JOB: Full-time MBA student

ANNUAL SALARY: $0 ($80,000 as an advertising account supervisor until recently enrolling in graduate school)

YEARLY SALON SPENDING: $650

HOME MAINTENANCE BUDGET: $260

MANE MOTTO: "I started changing my cut and color when I was 15 years old and have tried all styles—some good, some not so much. Now I'm in school, so I wear my hair up in a bun."

PRODUCT ARSENAL: Kevin.Murphy Hydrate-Me.Wash and Rinse, $28 each; Moroccanoil Hydrating Styling Cream, $33; L'Oréal Paris Elnett Satin Extra Strong Hold Unscented Hairspray, $15; Aveda Sun Care Protective Hair Veil, $27.

TOOL KIT: Earth Therapeutics Natural Bristle Cushion Brush, $9; Andis Ultra Hatchet Style Dryer, $24; Tyche Ceramic 1½" Flat Iron, $15.

STYLE THEORY: "Coloring my hair at the Belle Âme Salon is my favorite treat. My natural brown shade is pretty plain, so I enhance it with highlights in the spring and rich red tones in the fall. Each appointment costs $65. I also get keratin treatments for $118 every four months."

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Jon Paterson/Studio D.
The Product

Aveda Sun Care Protective Hair Veil, $27, at aveda.com.

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Jon Paterson/Studio D.
The Tools

Earth Therapeutics Natural Bristle Cushion Brush, $9, at earththerapeutics.com.

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Courtesy of Subject
Bahamas

NAME: Denise See

CITY: Nassau

AGE: 38

JOB: Freelance graphic designer

ANNUAL SALARY: $5,000

YEARLY SALON SPENDING: $180

HOME MAINTENANCE BUDGET: $240

MANE MOTTO: "I usually throw my hair up in a messy topknot, braid it loosely, or tie it in a low ponytail. Comfort and ease are my top priorities."

PRODUCT ARSENAL: L'Oréal Paris EverCrème Sulfate-Free Moisture System Nourishing Shampoo and Cleansing Conditioner, $7 each; Kao Asience Inner Rich Shampoo and Conditioner, $29 for set.

TOOL KIT: Warren-Tricomi Mini Flat Iron, $50; Goody Start Style Finish Value Pack Self Holding Rollers, $9 for 31-piece set; Muji Small Wooden Hair Brush, $12.

STYLE THEORY: "I love discovering new hair products from around the world. When I travel to Asia, I always pick up Kao's Asience products for dry and damaged hair. They're packed with soy protein, ginseng extract, and camellia oil to restore moisture and boost shine. They work really well for my thick and wavy texture."

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Jon Paterson/Studio D.
The Tools

Goody Start Style Finish Value Pack Self Holding Rollers, $9 for 31-piece set, at shop.com.

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Jon Paterson/Studio D.
The Tools

Muji Small Wooden Hair Brush, $12, at muji.com.

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Courtesy of Subject
India

NAME: Richa Mathur

CITY: Pune, Maharashtra

AGE: 23

JOB: Software engineer

ANNUAL SALARY: $7,000

YEARLY SALON SPENDING: $180

HOME MAINTENANCE BUDGET: $74

MANE MOTTO: "I have very long hair that's naturally curly and thick, so I straighten it to make it easier to manage. I also make sure that it's conditioned properly to avoid tangles and damage."

PRODUCT ARSENAL: Sunsilk Co-Creations Shampoo Lusciously Thick & Long, $8; L'Oréal Paris Total Repair 5 Arginine-K Complex+Ceramide Restoring Conditioner, $7; L'Oréal Paris Total Repair 5 Arginine-K Complex+Ceramide Damage Erasing Balm, $7.

TOOL KIT: Extra large boar-bristle hairbrush, $4; wide-tooth comb, $4; 1" ceramic flatiron, $7.

STYLE THEORY: "I stay away from blowdrying because I think it weakens my hair. Instead, I straighten it with keratin treatments at the Jawed Habib Salon and get it redone once a year. It's quite expensive, around $150 per visit, so I save by getting a $15 haircut every six months."

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Jon Paterson/Studio D.
The Product

Sunsilk Co-Creations Shampoo Lusciously Thick & Long, $8, at amazon.com.

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Courtesy of Subject
France

NAME: Corentine Geneste

CITY: Paris

AGE: 26

JOB: Beauty publicist

ANNUAL SALARY: $47,000

YEARLY SALON SPENDING: $785

HOME MAINTENANCE BUDGET: $262

MANE MOTTO: "I like a very natural, just-out-of-bed-but-my-hair-looks-amazing style. It's nothing too sophisticated, but this look is the hardest to achieve!"

PRODUCT ARSENAL: Kérastase Nutritive Sublimateur Jour Hair Styling Smoothing Cream, $42; Philosophy Raspberry Sorbet Shampoo, Shower Gel & Bubble Bath, $16; David Mallett Hair Serum #DM027, $85.

TOOL KIT: GHD Air Professional Performance Hairdryer, $225; GHD Classic 1" Ceramic Styler, $185.

STYLE THEORY: "Occasionally, I'll commit to a professional treatment, like a perm at Salon des Garçons, because it's the only way I can achieve glamorous, long-lasting curls."

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Jon Paterson/Studio D.
The Product

Philosophy Raspberry Sorbet Shampoo, Shower Gel & Bubble Bath, $16, at ulta.com.

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Jon Paterson/Studio D.
The Product

David Mallett Hair Serum #DM027, $85, at david-mallet.com.

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Jon Paterson/Studio D.
The Tools

GHD Air Professional Performance Hairdryer, $225, at sephora.com.

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Courtesy of Subject
Brazil

NAME: Daniela Bernardes

CITY: Rio de Janeiro

AGE: 31

JOB: Fashion designer

ANNUAL SALARY: $180,000

YEARLY SALON SPENDING: $8,000

HOME MAINTENANCE BUDGET: $1,200

MANE MOTTO: "As a Leo, I use my hair to attract attention. It's important for me to get a blowout at least once a week, along with a manicure, pedicure, and waxing."

PRODUCT ARSENAL: Redken Extreme Fortifying Shampoo for Distressed Hair, $15; Kérastase Nutritive Sérum Oléo-Relax Smoothing Oil for Dry and Rebellious Hair, $40.

TOOL KIT: José Eber 1¼" Ceramic Clipless Curling Iron, $130; Sedu Revolution Pro Tourmaline Ionic 4000i Hair Dryer, $160.

STYLE THEORY: "My hair is very thin, so I've been wearing extensions since I was 18 years old. I get human hair highlighted and glued to my own strands every three months at the Crystal Hair Salon, which costs about $1,100."

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Jon Paterson/Studio D.
The Tools

Kérastase Nutritive Sérum Oléo-Relax Smoothing Oil for Dry and Rebellious Hair, $40, at keratase-usa.com.

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Jon Paterson/Studio D.
The Tools

José Eber 1¼" Ceramic Clipless Curling Iron, $130, at joseeberhair.com.

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