Travel Diary: Florence, Italy and the Gucci Flora Garden Collection

MC's Executive Beauty Editor traveled to Florence, Italy for the launch of Gucci's new fragrance collection, Flora Garden. She reports back on the five fresh scents, and the couture gowns designed to complement them.

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March 19, 2012 12:00 PM
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The Scent of Gucci

But no time to simply kick up my Louboutins! My first stop on this distinctly sweet-smelling tour is the stunning new Gucci Museo, a museum that recently opened to celebrate the house's 90th anniversary, located within another ancient palazzo in Florence's legendary Piazza Signoria. Here, I'm treated to a spectacular exhibition of archives ranging from fabulous luggage, to exquisite vintage gowns, to dazzling jewels and accessories, and even a majorly pimped-out 1979 Cadillac Seville complete with an interlocking G-logo hood ornament (no joke). Another showstopper is an oversized original Flora silk scarf, which has an especially glamorous heritage: In 1966, when Princess Grace of Monaco — AKA the movie star and enduring style icon Grace Kelly — and her hubby, Prince Rainier, visited Gucci's Milan Via Montenapoleone store, Rodolfo Gucci decided to commission a scarf for her and enlisted the talents of the famous illustrator Vittorio Accornero. The print — a colorful, ornate tableau of butterflies, berries and yes, plenty of blossoms — was destined to become as ubiquitous to the name Gucci as the aforementioned logo, and clearly, an inspiration for the yet-to-be revealed Flora Garden fragrances. I think it's safe to say I have officially drunk the proverbial Gucci Kool-Aid.