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Alexander Wang: The Making of 103 Grand Street Video

Get a behind-the-scenes look at the making of the designer's first boutique.

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Transcript

What I did with the store- it's always been too- eventually create a space where we could bring in our customers, bring in our audience, where they could really feel comfortable and experience the brand with a sense of familiarity.

These are for women, and these are for men, and these could be for-

I want to use it on this rack and then just a free standing one, maybe with this one.

The general concept of the store really started with the idea of creating a space that felt quiet hard, and festive, and minimal at the same time. But, I'm really injecting a sense of comfort and stripping the formality out of the shopping experience. We've been developing our language and our DNAs and stay on one, you know, since our days back and a small 500 square foot office with me, and my sister, and mom. As we've moved on to try a bigger office, and to my apartment, I've worked with my long time friend Ryan Corbin, on developing our language and our interior, I guess you could say taste. For the store, we've hired Robin Kramer, of Kramer Design group, to fully envision the architecture and design of this space. We'll have jewelry collaborations, such as our collaboration we just showed last week with Betony Vernon, as well as renditions of pieces I work on with. A repose for my last ball collection. So, and in certain sense, you can come in to our store and buy anything from a 50 dollar t-shirt to a 6,000 dollar ring with black diamonds on it. Towards the back of the store, you will find our accessories area which you will have a large etiquette featuring most of artist's century collection, such as our handbags, and our footwear, as well as some eyewear and small leather goods. And then we have our dressing rooms, just an area to feel comfortable and take off your shoes and try another. Before we had our official opening, we have a very intimate quiet a [unknown] party, and with only a 100 of our closest friends and family. We worked with Jeff Leatham, on the floral arrangement. He created this beautiful translation of babies breath, all over her cage which is quiet impressive. We also worked with Keira May for the first time, he has created macaroons upside of Paris, and of course we've had a very special guest such as [unknown] which has always been an icon and idol to myself. We're just completely grateful for the experience and have you be a part of our opening.

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