Do you feel it in the air? No, I don't mean the first official day of fall—although I had to put on a windbreaker for my morning coffee run yesterday and that was a bit of an unexpected surprise. I'm talking about the Bluemercury Anniversary Sale, aka the moment when my beauty budget finally breathes a of relief and the girl math is in peak condition. After all, anyone who is paying attention to their skincare regimen knows that it's time to start swapping lightweight moisturizers for heavier night creams and face oils to keep the hydration on lock. Not to mention it's the ideal time of year to invest in LED masks to battle lingering hyperpigmentation left over from summer sun exposure, and to nourish dehydrated hair that spent the last few months (hopefully) at the beach or by the pool. Plus, deep wine-colored lipsticks and blushes are making a stunning return to parties and dinners everywhere, just in time to get in on your fall makeup routine.
Right now until September 28th the beauty editor-favorite retailer is offering a buy more, save more model wherein you can save 15 percent off orders of $150 or more, and 20 percent off orders over $300. There are also a ton of options from skincare staples and makeup favorites that are 20, 40, and 50 percent off already, no additional purchase required. I know that as I'm also attempting to refresh my fall wardrobe simultaneously, I'm being extra mindful of where I'm directing my beauty dollars, but truthfully, there are so many of my favorite brands on sale right now—and 20 percent off is no joke—that I'm perusing the once-a-year sale with multiple re-stocks and new product testing in mind. In this economy? It's all about shopping smarter, not harder.
Not sure where to start? Keep scrolling for all the skincare, hair care, makeup, and fragrance essentials I'm buying during the 2025 Bluemercury Anniversary Sale.
Every stylish woman I know uses this multi-purpose hot tool for their at-home styling and it's not hard to understand why. You can create basically any blowout look you want with the Dyson Airwrap and you only need one device to do it.
When this growth factor serum launched earlier this year, every beauty editor collectively lost their minds. It delivers brighter, bouncier, more youthful-looking skin with every application, and it's quickly become a staple in my routine.
Need more reasons for spending at least $150 on your total purchase? You can snag my absolute favorite glossy lip color for 20 percent off. These feel so yummy on the lips and last a shockingly long time.
I adore a flexible LED mask. It makes it super easy to wear while I'm multi-tasking and answer emails while I firm, clear, and brighten my skin. And for under $400, this deal is a serious steal.
My favorite beauty editor hack is to always keep my fridge stocked with a jade roller to combat puffiness in the morning. Just run it over your eyes, jaw, and cheeks first thing (after drinking a large glass of water) and you'll be on your way to a snatched complexion in no time.
Powder blush is so back and this heavenly pink shade from Troy Surratt's brand is at the top of my wish list. Nothing brightens up a sallow complexion like some radiant cheekbones.
The penultimate creamy concealer in my opinion is this Laura Mercier formula. Add in one of the cult-favorite finishing powders to really amp up your glam and help your complexion look fresh all night long.
Speaking of iconic perfumes, Do Son has been a mainstay in my fall fragrance rotation for at least a decade. It's a spicy, sexy floral that smells even better as you wear it throughout the day.
There's a reason you'll find SkinMedica in every skincare professional's office—it's a clinically-tested staple for skincare addicts in the know. Minimize the look of crepey skin for a more youthful, firmer glow from head to toe.
Peptides are the building blocks of firm, healthy skin, and I'm truly never without this PCA serum in my daily lineup to minimize the signs of premature aging and restore skin elasticity and glow.
I don't always go for high-end mascara but when I do, it's always this formula from French brand Chantecaille. It delivers the prettiest, perfectly fanned out lashes that never run or smudge.
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