Your Niche Perfume Collection Starts With This Editor-Curated List

Welcome to the fragrance big leagues.

Niche Perfumes to Shop for Holiday 2025
(Image credit: Getty/Santa Maria Novella/ Nasomatto/Etat Libre D'orange)

It's undeniable: fragrance has exploded in popularity this year. From gourmand cementing itself as the trending olfactive family for Gen-Z to the expansion of some of the most popular lines on the market (hello, YSL Libre), perfume has become an indispensable part of countless beauty routines worldwide. As someone who has experienced my own fragrance renaissance, I want to tell you this now: there will come a time when you're tired of all the easily accessible scents out there. When that time comes, the next step is to enter the world of niche perfumes.

Not to toot my own horn, but my niche fragrance collection is extensive. I’m talking scents that hail from obscure regions of the world that I've still never visited, but my nose has been transported to via locally-sourced ingredients; scents that are meant to evoke intentional memories and emotions, irrespective of the reception that they receive from the general public. Niche perfumes are a form of art anyone can partake in—which is why I'm not the only Marie Claire writer who is obsessed. Associate Commerce Editor Brooke Knappenberger also has an enviable assortment of unique perfumes, which is how we've managed take our signature scent from smelling like everyone else to truly reflecting our personal styles.

Of course, I wouldn’t tease you with all of this without recommending my absolute favorite niche perfume brands right now. There are options here for everyone, from those who want to master their scent layering routines to those looking for a one-of-a-kind signature scent. Whether you want to smell a little magical, more melancholic, or even edible and sexy, I promise that if you keep reading, you’re bound to find a unique, under-the-radar fragrance you love.

Ariel Baker, Beauty Writer

An image of a woman in a tan sweater with long hair smiling at the camera.

(Image credit: Ariel Baker)

Olfactive Personality:

  • Woody
  • Molecular
  • Intimate
  • Unexpected

Brooke Knappenberger, Associate Commerce Editor

A woman wearing a black top with reddish brown hair, smiling at the camera

(Image credit: Brooke Knappenberger)

Olfactive Personality:

  • Sweet
  • Feminine
  • Addictive
  • Warm

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Ariel Baker
Beauty Writer

Ariel Baker is the Beauty Writer at Marie Claire. Previously the associate beauty editor at PS and briefly freelance, she has bylines in InStyle, Forbes Vetted, Women's Health, and more.

Since she started out in the non-profit sector, Ariel enjoys looking at beauty from a sociocultural lens, looking to avenues like politics, music, and the arts, to inform her views on the space. That being said, as a true beauty-product obsessive, testing the latest items to hit the market, keeping up with trends, and meeting industry icons, will always be her favorite part of working in the beauty space.

When she's not working, Ariel can be found hanging out with her fiancé and loving on their two cat daughters: Cow and Chicken.