A Japanese Company Is Now Making Collagen-Infused Beer

published 14 April 15

If you've ever gotten a collagen facial and thought to yourself, "I wish I could get all the benefits of this hour-long beauty treatment while I'm simultaneously getting buzzed with my friends," then Precious, Japan's new collagen-infused beer, might just be for you.

According to Grub Street (opens in new tab), Japanese brewing company Suntory (opens in new tab) announced on April 7 that they're releasing a new light beer that has 2 grams of collagen and 5% alcohol per can. While the idea is awesome, there's no working around the fact that the ad, which is directed at the "female market," is a little bit sexist. We'll let the logline speak for itself: "Guys can tell if a girl's taking collagen or not." Ahem.

You can check out the ad (which is in Japanese) here:

You should also check out:

Wait, They Make Powdered Alcohol Now?? (opens in new tab)

Dreams Really Do Come True: Scientists Invent Hangover-Free Wine (opens in new tab)

I Have Sad News: That Hangover-Free Wine Is Not Hangover-Free (opens in new tab)

Diana Bruk

My writing has regularly appeared in The New York Times, The Paris Review, Salon, VICE, Guernica, The New York Observer, BuzzFeed, Cosmopolitan, Seventeen, Esquire, Elle, Harper’s Bazaar, and many more publications.

I was previously the Senior News Editor at Best Life Online and the Viral Content Editor in the Newsroom of Hearst Digital Media. My portfolio consists of a vast and diverse body of work that includes personal essays, lifestyle articles, breaking news posts, and viral content. My areas of expertise, however, are Russia, sex and relationships, and mental wellness.