A Japanese Company Is Now Making Collagen-Infused Beer

Ah yes, now we can finally drink and anti-age at the same time!

Suntory

If you've ever gotten a collagen facial and thought to yourself, "I wish I could get all the benefits of this hour-long beauty treatment while I'm simultaneously getting buzzed with my friends," then Precious, Japan's new collagen-infused beer, might just be for you.

According to Grub Street, Japanese brewing company Suntory announced on April 7 that they're releasing a new light beer that has 2 grams of collagen and 5% alcohol per can. While the idea is awesome, there's no working around the fact that the ad, which is directed at the "female market," is a little bit sexist. We'll let the logline speak for itself: "Guys can tell if a girl's taking collagen or not." Ahem.

You can check out the ad (which is in Japanese) here:

This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.

You should also check out:

Wait, They Make Powdered Alcohol Now??

Dreams Really Do Come True: Scientists Invent Hangover-Free Wine

I Have Sad News: That Hangover-Free Wine Is Not Hangover-Free

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io
Advertisement - Continue Reading Below
More From Beauty