Ferragamo Celebrates "Signorina"

Salvatore Ferragamo threw a celebrity-filled bash to celebrate the launch of its new fragrance, Signorina, and its corresponding digital initiative, The Girls About Town.

Now, that's how you throw a party! In honor of its new fragrance, Signorina, Salvatore Ferragamo hosted a celebrity-studded bash in downtown Manhattan for guests such as Emma Roberts (who wore Ferragamo), Carmen Kass and Piper Perabo. Coco Sumner — the daughter of music royalty, Sting, and Trudie Styler — and her band, I Blame Coco, made their US debut at the event.

Sumner told Marie Claire exclusively, "It's great to perform at the Ferragamo event for my first U.S. performance — New York is home to me and it's awesome to be back here playing live as I Blame Coco."

But perhaps the stars of the show were the ladies of Signorina, which means "young woman" in Italian. The face of the fragrance, Italian model Bianca Balti, hosted the bash, and will chronicle her daily life on Ferragamo's new digital initiative, The Girls About Town. Starting Monday, Balti will be joined by Alexandra Richards, Theodora Richards, Lauren Remington-Platt, and Rachel Chandler-Guinness, each of whom will contribute video, photographic, and textual content focused upon her girl-about-town lifestyle.

As for the perfume itself, look out for notes of currant, pink pepper, jasmine, rose, peony, patchouli, and musk, which combine to create a fresh, cheeky and sophisticated signature scent.

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