First Aid Beauty's Ultra Repair Line Is Built to Withstand the Winter Tundra

Don't sleep on the new Ultra Repair Hydrating Pillow Pads.

First Aid Beauty collage with blue bottles with red writing
(Image credit: First Aid Beauty)

Right now, the internet is convinced that 2026 is the new 2016. Everyone’s posting side-by-side photos—who they were then vs. who they are now—rehashing King Kylie lips, champagne highlighter, and charcoal masks in all their glory. The trend is equal parts cringe and nostalgic, but it taps into something else: back then, glam was extreme, sure, but everything else felt simpler. For better or for worse, our skincare routines were a little more basic.

In the 10 years between then and now, we’ve dabbled in more buzzy ingredients than I can even wrap my mind around. Today, we inject salmon sperm and slather on ingredients that mimic our cells' DNA-repair process—we’ve zapped, poked, peeled, and prodded our faces in the name of beauty. So when this trend popped up, it unlocked something far more specific than my bad ombré hair job. It reminded me of the brand that quite literally held my skin together back then: First Aid Beauty. And frankly, reminded me that exactly what my skin actually needs is to calm the heck down. That’s where First Aid Beauty has always lived: in the lane of sensitive skin, barrier repair, and soothing relief.

First Aid Beauty's new Ultra Repair baby-blue packaging.

First Aid Beauty's new Ultra Repair baby-blue packaging.

(Image credit: First Aid Beauty)

In college, I wasn’t just a fan, I was an actual brand ambassador for First Aid Beauty. Long before I had any idea I’d become a beauty editor, I was handing out samples and waxing poetic about Ultra Repair Cream to anyone who would listen to me. Then, unexpectedly this week, I had the opportunity to use First Aid Beauty again to celebrate a new brand design (!!). The new baby-blue packaging for the Ultra Repair line is soft and genuinely chic. It's still familiar like the original, but in a more elevated sense.

So, alas, this is my love letter to First Aid Beauty. Because—just like in 2016—the brand gives my skin barrier a soothing, cushioning hug. Without further ado, let's get into the new Ultra Repair Hydrating Pillow Pads and my all-time favorite products from the brand.

The Best First Aid Beauty Products

Siena Gagliano using the First Aid Beauty Toning Pad.

Siena Gagliano using the First Aid Beauty Pillow Pad.

(Image credit: Siena Gagliano)

The Takeaway

With one solid week of reintroducing First Aid Beauty's Ultra Repair line into my skincare arsenal, I can confidently say this: I'm not letting another 10 years go by without it.

Every formula is fragrance-free, and the Ultra Repair Cream in particular carries serious credentials. It's accepted by the National Eczema Association and the Rosacea Society, and recognized by the Psoriasis Foundation. I mean, if there was ever a universal seal for "this is actually safe for sensitive skin," that's it. And while these aren't bargain bin prices, they're refreshingly reasonable in a market now dominated by luxury price tags.

In a beauty world obsessed with extremes, First Aid Beauty’s return to the spotlight with gentle, skin-first products feels radical. Maybe 2026 really is the new 2016. And honestly? My face is thrilled about it.

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Siena Gagliano
Beauty Editor

Siena Gagliano is the Beauty Editor at Marie Claire, where she writes and edits reported features, trend stories, and expert-backed shopping roundups. Before joining the team full-time, she was an editor at Cosmopolitan, where she specialized in SEO-first beauty content and commerce strategy. Her bylines have also appeared in Allure, ELLE, Bustle, Well+Good, Popsugar, and Women's Health, covering everything from the best products for brighter, glowier skin to the science behind face mapping. Curious about the behind-the-scenes magazine life and her go-to beauty picks? Follow her on Instagram at @sienagagliano.