He may not have the best Fashion Week etiquette (the industry was rather distraught over his last-minute show at NYFW back in September), but Kanye West, presidential hopeful, fashion designer and nude bodysuit aficionado, has done something even most of his high-end competitors haven't accomplished in quite some time: selling out an entire RTW collection at retail.
When the "Only One" rapper made his debut as a designer with Yeezy Season 1 earlier this year in February, he didn't just make fans out of Kim Kardashian and Kylie Jenner; he won over 30 formidable buyers—who are responsible for the current shortage of inventory.
Tom Kalenderian, executive vice president and general merchandise manager of men's and Chelsea Passage at Barneys New York, knew from the get-go that West's designs would be a big hit. He was right. Eight months after Barneys bought into YS1, lines wrapped around the company's Madison Avenue flagship store on Thursday morning when the clothes first hit the racks. To even get a look at the new digs, customers had to secure a wristband Wednesday night to come back and shop the next morning.
The first piece to go? The black 950 boot, an exalted version of a duck boot that sells for a cool $585.
Even in less metropolitan areas, Yeezy Season 1 is a hot commodity. Keith Tran, a co-owner at Black Market USA, a menswear boutique in Arlington, Texas said his store also experienced an insane amount of shoppers anxious to get their hands on $545 long johns and $4,550 shearling coats.
"By the time the doors opened in the morning, we had about 35 to 40 people in line with most waiting for over three hours," Tran explained to WWD. "The first person waited 12 hours to shop the collection."
And not even a week after its release: Sold. Out. Ah, the power of Yeezus.