Is The Weeknd Sending Bella Hadid a Message in His New Music Video?

Taking a page from Calvin Harris and Taylor Swift, are we?

First, the refresher course: On November 18, 2016, eight days after the The Weeknd/Bella Hadid breakup was announced, The Weeknd (aka Abel Tesfaye) released "I Feel It Coming," a song about Tesfaye being ready for something more serious with a girl. The song was written by Tesfaye and a group of writers, and lyrically contains no clear message to Hadid, as it was likely written long before they split. BUT! Now it's March 2017, and the music video Tesfaye released last night may just have a little shoutout to Bella after all:

It started with the promotional poster for it: Daily Mail noted it features a girl who looks a bit like Tesfaye's ex:

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(Image credit: Archives)

In the video, the resemblance is a bit more striking in the right light:

....but only the right light.

The girl in the video is actually Japan-based model/actress Kiko Mizuhara:

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(Image credit: Archives)

In the video, she and Tesfaye nearly kiss, then Mizuhara turns to stone. (Tesfaye does after as well.) She falls and breaks apart, marking the end of that relationship. Symbolic? Maybe...

Whether this is all deliberate or coincidental, only Tesfaye can say.

But the play is very Calvin Harris-like. The DJ, when he released his "My Way" music video, had a brunette channel several of his ex Taylor Swift's looks.

Tesfaye hasn't officially commented on his breakup with Hadid, though some believe he did musically in his and Future's single "Comin' Out Strong," released Feb. 24.

In it, Tesfaye sings, "I know she wanna be poppin' all over the 'Gram When the cameras come out, wanna hold my hand [a suggestion that with all the hand-holding paparazzi shots of them, she was exploiting the relationship for publicity']/Must be out of your mind, do you know who I am?/Man you're killin' my vibe, do you know who I am?"

Tesfaye has run into Hadid twice publicly since the breakup. The first time, he was single and this happened on the Victoria's Secret runway:

The second time, he was very publicly dating Selena Gomez. When Bella Hadid walked down to him during the H&M's fashion show's finale, she and sis Gigi Hadid had this moment. It was only 9 days ago:

Hadid told Teen Vogue in February that the split hasn't been as easy on her as it looks, but she and Tesfaye are still on good terms. "I'll always respect him, and I'll always love him," she said. "Sometimes you want to be sad about it or handle it differently, but at the end of the day, you never want to burn a bridge that you've fought so hard to build."

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Alyssa Bailey
Alyssa Bailey

Alyssa Bailey is the news and strategy editor at, where she oversees coverage of celebrities and royals (particularly Meghan Markle and Kate Middleton). She previously held positions at InStyle and Cosmopolitan. When she's not working, she loves running around Central Park, making people take #ootd pics of her, and exploring New York City.