Taylor Swift Subtly Shades Scooter Braun in Her AMAs Artist of the Decade Performance

Did you catch it?

  • Taylor Swift performed a medley of her music at the AMAs, strategically and subtly shading celebrity manager Scooter Braun in the process.
  • Taylor and Scooter (opens in new tab) have been publicly feuding since he purchased her masters.

Important update in the world of future Oscar-winning star of Cats Taylor Swift. She just performed at the AMAs and I'd describe the entire thing as subtle SHAAAAAAAAADDEEEEEE. We all knew Taylor would do something to address her ongoing feud with celebrity manager Scooter Braun and Big Machine Records CEO Scott Borchetta (opens in new tab), but if you blinked, you might've missed it!

Taylor kept her performance cute, focusing on her many many hits, but she managed to slip in a lil shade that almost flew under the radar. As she danced and sang on stage, the background lit up...to look exactly like Big Machine Records' logo. 👀

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Taylor *also* kicked off the whole shebang in a white jacket with her album names' on it (including the ones under Scooter's control rn), while singing "The Man" with a young girl, which basically says it all.

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If you're finding yourself lost and confused about potential shade though, here's a quick refresher: Taylor called out Scooter in a November 14 Tumblr (opens in new tab) post (where else?) titled “Don’t know what else to do,” slamming him and Scott for allegedly preventing her from performing old songs during the AMAs.

2019 American Music Awards - Fixed Show

(Image credit: JC Olivera)

“I’ve been planning to perform a medley of my hits throughout the decade on the show," Tay wrote. "Scott Borchetta and Scooter Braun have now said that I’m not allowed to perform my old songs on television because they claim that would be re-recording my music before I’m allowed to next year.”

Big Machine responded by being all “Taylor, the narrative you have created does not exist” (um, very rude), but one of their execs ended up telling TMZ (opens in new tab) that “Taylor Swift can 100% perform all of her catalog, past and present, on the AMAs.” Which brings us up to date! Though, uh, Scooter is apparently getting death threats from angry Swifties—so while it's amazing that Taylor got to perform her songs, this situation seems far from resolved.

Mehera Bonner
Mehera Bonner

Mehera Bonner is a celebrity and entertainment news writer who enjoys Bravo and Antiques Roadshow with equal enthusiasm. She was previously entertainment editor at Marie Claire and has covered pop culture for over a decade.