Lady Gaga and Tony Bennett Will Front H&M's Holiday Campaign

The pair made the announcement with an Instagram video.

lady gaga tony bennett hm holiday campaign
(Image credit: Archives)

Last month, we were among the lucky New Yorkers who got to see Lady Gaga and Tony Bennett perform numbers from their forthcoming jazz album Cheek to Cheek (out September 23) live. It was a magical experience, which makes H&M's latest announcement a real treat: Gaga and Bennett will be starring in their holiday campaign.

According to WWD, the pair will appear in a tv commericial, featuring a track from their album, airing globally at the end of November, as well as print, billboard, and online ads. Watch Gaga and Bennett make the announcement in the Instagram video below, but be forewarned, when Bennett refers to Gaga as "Lady" your heart will melt a little.

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Lauren Valenti
Lauren Valenti

I’m the associate web editor at Marie Claire. I love to while away the hours at coffee shops, hunt for vintage clothes, and bask in the rough-and-tumble beauty of NYC. I firmly believe that solitude can be a luxury if you’ve got the right soundtrack—that being the Rolling Stones, of course.