Professional feels conjurer Adele recently said she suffered from crippling self-doubt (opens in new tab) while making 25, but breaking the record for most-viewed video in 24 hours and surpassing Taylor Swift in the process should give her ego a healthy boost.
According to E! News (opens in new tab), the sepia-toned visuals for "Hello" left those for "Bad Blood" in the dust, gaining 27.7 million views the day it was uploaded compared to Swift's 20.1 million. Star power drove both videos, but even with a less direct approach (famous people liking "Hello" vs. famous people throwing knives and firing bazookas in "Bad Blood"), Adele still won out.
Listen's to "hello" from @OfficialAdele once😥 pic.twitter.com/Ni8PGofJOWOctober 23, 2015
- https://www.instagram.com/p/9Lg2eNR2WA/ (opens in new tab)
Oh my goodness @OfficialAdele I love #hello :) You never disappoint! I can't wait to hear the whole album! #worththewait #supportgreatmusicOctober 23, 2015
Ok @Adele slay on👏🏽👏🏽👏🏽October 23, 2015
Huge song....love this girl... https://t.co/eSELjwgqN7 via youtubeOctober 23, 2015
A fine investment, especially when you factor in production values and not having to run into walls (opens in new tab). Well done, Adele. A+++.
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