Madewell's Fall Campaign Epitomizes Downtown Denim Cool

Autumn, please.

In case our August denim issue (opens in new tab) wasn't enough of an indicator, we're a bit mad for denim (opens in new tab). As always, Madewell has got our yearnings for the indigo stuff covered with 47 new styles, in 8 different fits for fall. That's more distressed, raw hemmed, and bleach splattered news than we can handle and we've spent the morning poring over their new campaign, which finds painfully-cool models braving cobblestone streets in the new Alley straight style and pointy pumps. Once you've fallen in love with your favorite style (or two or three), Madewell will hem them for you.. for free. What more do you need to hear? See the full campaign, below, and shop the fall styles at the denim bar on Madewell.com (opens in new tab).

Clothing, Denim, Trousers, Pocket, Jeans, Textile, Joint, Waist, Wrist, Fashion,

(Image credit: Courtesy of Madewell)

Clothing, Hat, Sleeve, Trousers, Denim, Collar, Jeans, Textile, Shirt, Outerwear,

(Image credit: Courtesy of Madewell)

Clothing, Denim, Sleeve, Trousers, Jeans, Textile, Shirt, Photograph, Outerwear, Standing,

(Image credit: Courtesy of Madewell)

Clothing, Leg, Trousers, Denim, Textile, Jeans, White, Pocket, Street fashion, Fashion,

(Image credit: Courtesy of Madewell)

Clothing, Leg, Mouth, Hairstyle, Trousers, Denim, Textile, Joint, Outerwear, Sitting,

(Image credit: Courtesy of Madewell)

Clothing, Leg, Trousers, Human leg, Denim, Plaid, Textile, Jeans, Joint, Pocket,

(Image credit: Courtesy of Madewell)

Clothing, Leg, Hat, Denim, Trousers, Jeans, Textile, Outerwear, Style, Street fashion,

(Image credit: Courtesy of Madewell)

Clothing, Blue, Plaid, Collar, Denim, Tartan, Sleeve, Trousers, Pocket, Jeans,

(Image credit: Courtesy of Madewell)

Clothing, Leg, Cap, Denim, Trousers, Jeans, Textile, Outerwear, White, Style,

(Image credit: Courtesy of Madewell)

Lauren is the former beauty editor at Marie Claire. She love to while away the hours at coffee shops, hunt for vintage clothes, and bask in the rough-and-tumble beauty of NYC. She firmly believes that solitude can be a luxury if you’ve got the right soundtrack—that being the Rolling Stones, of course.