Adidas is preparing to launch a new app that will let customers print Instagram photos onto their trainers.
The Adidas Photo Print app is due to launch in August and can be used to create a custom design ZX Flux trainer.
"Print your favorite photos straight on to one of 2014's hottest silhouettes and make a statement on your sneakers like never before," the sportswear giant said. "The possibilities are limitless."
Earlier this month, Adidas Originals design director Sam Handy hinted that an Instagram project was in the works in an interview with Sneaker News.
"I don't want to give too much away but we've got stuff planned in mi adidas that we should be able to announce in the next few weeks," Handy teased. "It's gonna be a real game changer in customization, like something mind-blowing and new."
The Adidas Photo Print app will be available on iPhone and Android.
Photo credit: Instagram