After the Success of the Unicorn Frappuccino, Starbucks Is About to Go Crazy on Novelty Frapps

Brace yourself.

As the old saying goes: If you Instagram a Unicorn Frapp, Starbucks will come (back with even more novelty Frappuccino flavors).

CNBC reports that the company's former CEO, Howard Schultz said the ~magical~ beverage brought Starbucks a bump in traffic that will undoubtedly translate to an uptick in sales when they release their fiscal third-quarter earnings.

He called the drink "the most stunning example of our understanding of digital and social media and Instagram," ABC reports.

And what all that amounts to is more fantastical beverages for us all to spend our paychecks on. Hooray! We're one step closer to living in the Capitol from The Hunger Games!

"Just stay tuned because we have a lot more coming," Schultz said.

"We will bring at least one new entirely new drink into Happy Hour this year that is going to be as good as Unicorn or better," Starbucks CEO Kevin Johnson added.

What will it be? Only time (and the empty contents of my wallet! Help! I'm a sucker!) will tell.

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Laura Beck

I write on Fox’s THE GREAT NORTH. Before that, I wrote and edited for Cosmopolitan magazine and the Jezebel blog. My writing has also appeared in the New York Times, The New Yorker, Esquire, VICE, Marie Claire, McSweeney’s, California Sunday, BUST, Elle, Village Voice, Harper’s Bazaar, LA Weekly, Eater, Fast Company, Mic, Atlas Obscura, and more. I co-host/co-produce a comedy/storytelling show on the first Friday of every month at Stories in LA. I have a degree in Film and TV from NYU’s Tisch School of the Arts.