Ruby Rose Is the New Face of Urban Decay

(Image credit: Instagram: Makeupsessions; Urban Decay)

published 2 March 2016

It was only days ago that Urban Decay (opens in new tab) released a new eye shadow and liner vault (opens in new tab) in honor of their 20th anniversary, and already the brand has more news to share: They've just signed Ruby Rose (opens in new tab) as the new face of the brand.

An Urban Decay rep explained why the brand and the edgy actress are the perfect union: "Everything Urban Decay does is feminine, dangerous, and fun—and with her badass look, f***-it attitude and playful spirit, Ruby nails what that means to us."

And the feeling is mutual. Ruby said in a statement, "Urban Decay believes in supporting individuality and personal self-expression—two values I hold very dear—because everyone deserves the freedom to explore their personality and discover their true selves." Well said, Ruby, well said.

So, what can you expect out of this beauty as the face of Urban Decay? The beauty brand wouldn't confirm if she'd have her own products within the line, but for now, Ruby will be "spreading the gospel of 'beauty with an edge' around the world."

That said, they did hint at the possibility that this partnership could be bigger than they initially led on, saying, "We've waited 20 years to do something like this—patience is a virtue. We'll share more when we're ready!"

Until further notice, Urban Decay, we'll all be sitting on the edge of our seats.

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Carly Cardellino was the beauty director at Cosmopolitan. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with others—because who wants to spend money on stuff that doesn't work? No one, that's who. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! Hopefully through the beauty stories she writes—and the experiences she shares—you can see exactly why she's in this business.