Kylie Jenner Built an Entire Wall of Lip Kits in Her New Store

Who knew a wall of Lip Kits could be so pretty?


Thousands of fans lined up for the opening of Kylie Jenner's Kylie Cosmetics Pop-Up shop opening today in Calabasas, California. Based on the first images appearing on social media, the store seems to be stocked with everything Kylie Cosmetics has ever sold (lip products, eyeshadow palettes, liners, you name it) as well as merchandise like underwear and sweatshirts. But the craziest news coming out of the store is that there is an entire wall dedicated to the very item that put Kylie Cosmetics on the map—her Lip Kits. See some images of the floor-to-ceiling shoppable installation below.

Organized by color, the wall features all 24 shades of the Kylie Cosmetics Lip Kits. We imagine this could be quite an overwhelming vision to the fans that have been lined up overnight just to get access into the store. But if you're just a fan of things organized neatly or by color, a Lip Kit wall is a surprisingly beautiful sight. As more images from the store appear online, we'll update this post.

The Kylie Cosmetics Pop-Up shop will remain open for as long as there is inventory left, which, based on the massive lines, probably means by the end of today. But the beauty mogul's merchandise store, The Kylie Shop, opens for business tomorrow. Which means if you don't feel like waiting in line for underwear with her name of it, you can still get a pair in time for the holidays.

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