New Wave Hair

Our dream 'do? Smooth, silky, and impossibly shiny. We asked John Frieda global creative head Luigi Murenu to share five runway-inspired looks to rock now.
model
Sofia Sanchez & Mauro Mongiello
Our dream 'do? Smooth, silky, and impossibly shiny. We asked John Frieda global creative head Luigi Murenu to share five runway-inspired looks to rock now.
model
Sofia Sanchez & Mauro Mongiello
1 of 5
Wavy Train

This loosely "bended" look puts a spotlight on healthy strands. The tools: John Frieda Full Repair Perfect Ends Sheer Mist and a 1" curling iron.

Blazer, Tess Giberson; shirt, Dior Homme.

model
Sofia Sanchez & Mauro Mongiello
2 of 5
Wavy Train

"I love volume. Tons of it! What makes big hair wearable is movement. It can't look or feel stiff."

— Luigi Murenu

On hair: John Frieda Luxurious Volume Blow-Dry Lotion Root Booster.

Swimsuit, Gucci.

wavy hair
Sofia Sanchez & Mauro Mongiello
3 of 5
Wavy Train

"A '20s wave feels more modern when it's brushed through and not so sculpted. But it has to have blinding shine." — L.M.

On hair: John Frieda Luxurious Volume Extra Hold Hairspray.

Dress, Lanvin; cuff, Kris Ruhs.

model
Sofia Sanchez & Mauro Mongiello
4 of 5
Wavy Train

"This braid is soft, not schoolgirl. Keep it loose up top and use a bit of finishing cream to tidy it, but don't aim for perfection." — L.M.

Tuxedo jacket, Dior Homme.

wavy hair
Sofia Sanchez & Mauro Mongiello
5 of 5
Wavy Train

"Play up natural curls: Wrap random sections with a half-inch iron, then shake them out. Curls should be defined yet free." — L.M.

Top & bra, Narciso Rodriguez.

Fashion editor: Joanne Blades. Hair: Luigi Murenu for John Frieda. Makeup: Fulvia Farolfi for Chanel. Manicure: Typhaine Kersual at Jed Root.

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