Calling All Curly Girls: Sephora Is Making a Game-Changing Move Just for You

Curls FTW.

(Image credit: Getty )

Categorically, summer is not the best time for curls (heat, 90 percent humidity, sweating like Donald Trump in a room of even marginally educated people), but that's where Sephora comes in (opens in new tab).

From now on, the beauty behemoth is dedicating a special campaign (opens in new tab) to textured hair with video tutorials from popular beauty experts and personalized product recommendations from beloved brands such as DevaCurl, Ouidad, and Madame C.J. Walker. Select your wave/curl type from Sephora's numbered system, then shop everything from sulfate-free cleansers to masks and treatments.

Is this what love feels like? There's only one thing left to say now, and that is "Rejoice." 

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Chelsea Peng
Assistant Editor

Chelsea Peng is a writer and editor who was formerly the assistant editor at MarieClaire.com. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.