Calling All Curly Girls: Sephora Is Making a Game-Changing Move Just for You

Curls FTW.

(Image credit: Getty)

Categorically, summer is not the best time for curls (heat, 90 percent humidity, sweating like Donald Trump in a room of even marginally educated people), but that's where Sephora comes in.

From now on, the beauty behemoth is dedicating a special campaign to textured hair with video tutorials from popular beauty experts and personalized product recommendations from beloved brands such as DevaCurl, Ouidad, and Madame C.J. Walker. Select your wave/curl type from Sephora's numbered system, then shop everything from sulfate-free cleansers to masks and treatments.

Is this what love feels like? There's only one thing left to say now, and that is "Rejoice." 

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Chelsea Peng
Assistant Editor

Chelsea Peng is a writer and editor who was formerly the assistant editor at She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.