Now Open: Odin's Minimalistic Pop-Up Shop

For six weeks, bespoke fragrance brand Odin has opened a shop in New York City's East Village.

Odin, the bespoke fragrance brand best known for its unisex scents, opens the doors today to its first ever pop-up shop in NYC's East Village. With the help of Snarkitecture design firm, Odin has transformed the 450-square-foot space into a fragrance paradise—complete with a chandelier-like display of its iconic bottle. Be one of the first 50 customers to experience the artistic installation, and receive one of the plaster casts that compose the design. Plus, score a special graphic tote with each purchase.

Check out the shop in the next six weeks at 330 East 11th Street.

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