Instead of Dropping an Album, Taylor Swift Just Dropped a DirecTV Channel


If you're looking for a way to get your Taylor Swift fix while the superstar works on her highly-anticipated new album, look no further than your TV screen.

On Monday, AT&T announced that it will soon be launching a streaming channel all about T-Swift—and yes, it's pretty much exactly what it sounds like. Called Taylor Swift NOW, the channel will be a part of the network's new streaming service, DirecTV Now, which launches Nov. 30, and it will air T-Swift-related content at all hours of the day. Essentially, you'll never have to go a moment without the superstar again.

"Taylor Swift NOW is one of many exciting things we have in store for Taylor's fans and our customers as part of our exclusive multi-year deal," AT&T Entertainment CEO John Stankey said in a statement. "We can't wait to get Taylor Swift NOW into the hands of fans to stream everywhere."

Taylor Swift NOW will be "AT&T's first-ever specially curated video catalog," and will feature everything from exclusive videos to concert footage to behind-the-scenes clips and more. It will also dig deep into the "Taylor Swift archives," giving fans a peek into the singer's personal life and expansive career, including "original content with commentary from Taylor herself." The network also plans to preview it across social media in upcoming weeks to give fans a little taste of what's to come.

Swiftmas come early!

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Gina Mei is a writer and editor based out of Los Angeles. When she isn't writing, reading, and lost in an Internet vortex, she can usually be found petting the nearest dog.