Much like Kylie Jenner's Lip Kits for the first six months they were in production, her new Cali-based pop-up store (opens in new tab) is a mythical unicorn many of us can only hope to experience. For the lucky few that did get a chance to shop her products IRL, the reality of it was a bit less magical than expected.
According to Racked (opens in new tab), there were a lot of rules. For example, people waiting in the massive line (opens in new tab) weren't allowed to sit ("You must stand at all times.") even though some of them had been waiting for over ten hours.
How cute are these girls? They flew in from Jersey, have been here since 3am pic.twitter.com/CQ3YsXbuJyDecember 9, 2016
A wristband was required to get in, but once you put the wristband on, you "cannot leave the line"—yes, they actually bolded it on the very official and extensive list of rules.
There are rules pic.twitter.com/tagBOJ59qaDecember 9, 2016
Once shoppers got into the store, they were only allowed 20 minutes to shop and another 10 to wait in the checkout line. And because apparently everyone's bank account has infinite zeros, like Kylie's, no prices were posted anywhere in the store, so no one knew how much they were spending until they got to the register.
It seems like most of the rules (except for the sitting one—come on, guys) were put in place to keep control over the throngs of screaming fans, and even with the restrictions those who braved the chaos say it was totally worth the madness.
I just did so much damage in the @KylieJenner pop up shop #sorrynotsorry pic.twitter.com/zYtnUddXRwDecember 11, 2016
I saw @KylieJenner today 😭😭And I waited 10 hours to get in the store but it was worth it 😭😭December 10, 2016
.@KylieJenner's pop-up shop has been open for 4 days and I've been here 3 times when did I become such a stan (please help me) #KYLIEpopup pic.twitter.com/XXlAFLMeOiDecember 13, 2016
can't wait to show y'all what I got from @KylieJenner pop up store 😍😍😍 her merch is just everything to meeee and im pumpedDecember 13, 2016
Had to make a 2nd trip to @KylieJenner pop up shop to pick up some more merch 🔥🔥🔥@kyliecosmetics #thekylieshop pic.twitter.com/RGHNDlBS9ZDecember 14, 2016
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Kelsey is Seventeen.com's fashion expert and resident Harry Potter nerd. At the office, she spends her day writing about style, beauty, and literally every move Kylie Jenner makes. On the weekends, you can find her sifting through vintage shops and hunting for the perfect burger. Follow her on Instagram at @klstieg.
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