Instagram is finally making the jump into the word of mobile shopping. The platform announced plans to rollout new shopping features through advertising content yesterday. Further details about the in-app shopping have yet to be released, but so far users will only be available to shop sponsored content through brand advertisements with a 'Shop Now' button. The button will appear on the bottom right corner of photo posts.
While third-party apps such as LiketoKnow.it have allowed users to follow shopping links outside the app in the past, this will mark the debut of internal shopping directly on Instagram. The new function will also most likely mean that your feed will be filling up with more sponsored content and brand advertisements. For a sneak-peek of the new update, the app released screenshots of the new shopping button. Instagram has yet to announce an official launch-date for the new button as of now.
Stay In The Know
Marie Claire email subscribers get intel on fashion and beauty trends, hot-off-the-press celebrity news, and more. Sign up here.
Lauren Alexis Fisher is the former market editor for HarpersBAZAAR.com. While studying fashion and business at LIM College in New York, she held internships at Diane von Furstenberg, Donna Karan, College Fashionista, and Harper's BAZAAR. Lauren covers fashion news, trends, shopping, travel, celebrity style, and more for Bazaar.com. When she's not glued to her phone or laptop, she enjoys traveling, brunching, and tweeting bad jokes.
-
Christian Louboutin Threw a Disco-Themed Party for the Royal Family of Monaco This Weekend, and They Went All In on the Theme
Gloria Gaynor performed at what is being billed as the “glitziest and grandest occasion in Europe.”
By Rachel Burchfield Published
-
This Chic Collection Is Perfect for Elevating Your Office Outfits
Sponsor Content Created With SHEIN
By Marie Claire Published
-
Anne Hathaway Opens Up About Her Decision to Be Sober, Dealing with Anxiety, and Knowing She's Sexy
"I’m a Scorpio. I know what I’m like on a Saturday night."
By Fleurine Tideman Published
-
The Best Bollywood Movies of 2023 (So Far)
Including one that just might fill the Riverdale-shaped hole in your heart.
By Andrea Park Published
-
‘Bachelor in Paradise’ 2023: Everything We Know
Cue up Mike Reno and Ann Wilson’s “Almost Paradise."
By Andrea Park Last updated
-
Who Is Gerry Turner, the ‘Golden Bachelor’?
The Indiana native is the first senior citizen to join Bachelor Nation.
By Andrea Park Last updated
-
‘Virgin River’ Season 6: Everything We Know
Here's everything we know on the upcoming episodes.
By Andrea Park Last updated
-
The 60 Best Musical Movies of All Time
All the dance numbers! All the show tunes!
By Amanda Mitchell Last updated
-
'Ginny & Georgia' Season 2: Everything We Know
Netflix owes us answers after that ending.
By Zoe Guy Last updated
-
35 Nude Movies With Porn-Level Nudity
Lots of steamy nudity ahead.
By Kayleigh Roberts Last updated
-
The Cast of 'The Crown' Season 5: Your Guide
The Mountbatten-Windsors have been recast—again.
By Andrea Park Published